The
Scene – the TFWA industry nightclub - is the place to be after
hours at Tax Free World Exhibition in Cannes. Great music, a
fantastic bar, and – again this year – savoury snacks thanks to
Wonderful™
Pistachios.
Paramount
Farms (Blue Village G9) will be supplying The Scene with 32g
sample packs of Wonderful Roasted & Salted Pistachios every
night, distributed in Wonderful™
branded bowls throughout the venue.
The
Scene
is open nightly from Monday October 22 to Thursday October 25 and
provides Paramount Farms with a superb branding opportunity for
Wonderful™
Pistachios .
Says
Paramount Farms sales director Australia/SE Asia James Kfouri: ‘The
Scene provides us with a perfect opportunity to promote the
Wonderful™
brand to the huge number of travel retail industry members who attend
every evening. It was a very popular initiative last year and we’re
delighted to have the opportunity again this year. Savoury snacks
are always popular in social environments and we’re delighted to
satisfy the need at The Scene.’
Paramount
Farms offers two
exclusive pack sizes for travel retail which it will again be
promoting at TFWA World Exhibition this year: a 300g pack of
best-selling Wonderful Roasted & Salted pistachios and a 275g
pack of award-winning Wonderful Salt & Pepper pistachios. Both
items are offered in resealable premium-look stand up pouches and
carry a global travel retail exclusive logo to indicate the point of
difference over product on domestic markets.
Note
to editors:
About
Paramount Farms
Paramount Farms is
the largest vertically integrated pistachio and almond grower and
processor in the world. Located in California’s fertile San
Joaquin Valley, Paramount delivers more than 450 million pounds of
nuts globally each year. Paramount Farms supplies both
industrial and retail customers, offering consistent supply, exacting
quality and adherence to rigorous food safety standards. Paramount
Farms nuts can be found in the produce department of grocery stores
nationwide under the flagship retail brands of Wonderful®
Pistachios, Wonderful® Almonds and Wonderful Almond Accents®.
Part of the Roll Global LLC family, Paramount Farms is one of a group
of privately owned, affiliated companies that comprise the largest
farming operation of tree crops in the world. For more information,
please visit www.paramountfarms.com.
About Wonderful
Pistachios
The
Wonderful Pistachios™ brand features upscale, premium packaging and
a bold contemporary look, appealing to a sophisticated,
health-conscious consumer. Wonderful Pistachios™ are grown
in Lost Hills, California, part of the San Joaquin Valley,
the agricultural heartland of California. Grown, processed
and packaged by Paramount Farms, Wonderful Pistachios™ are
available at retail outlets and grocery stores nationwide and are
available in a variety of sizes. For more information about Wonderful
Pistachios™ or the "Get Crackin'" campaign visit:
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