Perfetti Van Melle,
the confectionery company behind world leading sugar confectionery
brands Chupa Chups and Mentos , is partnering with Animal Planet in
an exciting and innovative 'good cause' initiative that is exclusive
to travel retail. Aiming to raise significant funds for the famous
David Shepherd Wildlife Foundation, Perfetti Van Melle is launching
two new linked products ranges for Chupa Chups and Mentos, both with
a strong wild animal focus. Aimed at children up to the age of 10, a
percentage of profit from the new products will be donated
specifically to the Save the Rhino Project.
The new products
are:
Chupa Chups
Animal Mega Chups
Slightly smaller
than the existing Mega Chupa Chups for differentiation, these
fabulously fun animal head outers each hold ten flavoured lollipops.
With three different animals to choose from, including a Giraffe,
Rhino and Panda, along with a different coloured stick for each
animal, they are a perfect gift for girl or boy. A collectible ‘hand
doll’ to play with or to refill with lollipops.
Mentos Animal
Money-Box
Available in four
different flavours including Strawberry, Lemon, Cola and Orange,
these Mentos feature in an animal piggy bank. Offered in three
animal choices: Lion, Zebra, or Elephant, these chewy sweets are a
great gift product for any child that loves animals or loves to save
money.
Each item will carry
a hang-tag that explains the Animal Planet partnership and highlights
the plight of the black rhino in a quote from David Shepherd himself:
'Over 96% of the world's black rhinos were slaughtered during the
poaching wars of the 1970s and 1980s and Namibia is home to one of
the last surviving strongholds of truly wild black rhinos. Your money
will fund anti-poaching operations and monitoring of the rhino and
community education project.' Each item also includes a 'Fun Fact'
about rhinos and gives the David Shepherd website link for more
information.
The concept is
supported by bright and colourful jungle themed floor standing and
counter top merchandising units . These engaging units will be hard
to miss and are sure to attract both adults and children within the
retail shop environment. This jungle theme will be repeated on the
stand at TFWA World Exhibition this year (Mediterranean village,
stand P17), where Perfetti Van Melle launches the new Animal Concept
to the trade.
Perfetti Van Melle
Manager Global Travel Retail Susan de Vree comments, “We always aim
to bring innovation and excitement into travel retail with our
exclusive product lines. It's important to be different, not only to
products on the High Street but also to other lines available in the
airport shops. The Chupa Chups Animal Mega Chups and Mentos Animal
Money-box are the perfect gift item for children, yet at the same
time benefitting a worthy cause which people all over the world will
identify with. '
The
origin of this project shows Perfetti Van Melle's dedication to its
internal corporate social responsibility policy. CSR is becoming more
and more important within the company. Van Melle has always focused
on social responsibility, but since 2011 it has become a clear part
of its company strategy. PVM undertakes voluntary activities to
operate in an economic, social and environmental sustainable manner.
PVM GTR is a strong supporter of CSR and the partnership with Animal
Planet to raise funds for the David Shepherd Wildlife Foundation is a
true reflection of this.
The new product
launches support PVM's continued ambition to increase the shelf space
given in travel retail to sugar confectionery.
'Currently in the
domestic market, sugar confectionery accounts for an average 45% of
all confectionery sales, whilst in the Travel Retail Market
chocolates has historically been given a far greater percentage of
space. We are determined to address the balance and see huge
potential to increase the market share for sugar confectionery. In
order to do so, innovation, excitement and exclusivity are vital and
we strongly believe our new Animal Concept achieves all of these
elements.'
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