Imperial
Tobacco is capitalising on the growing RYO Smooth segment in travel
retail with the introduction of gv Smooth.
Targeting
modern travellers, the very trendy-looking RYO pack is a Virginia
blend aimed primarily at British travellers. It will be launched from
March 2014 in global Duty Free markets throughout Europe, the Canary
Islands, Morocco, the UAE, Kuwait, Hong Kong and Singapore.
Supported
by strong point of sale communication and activations such as gift
with purchase, gv Smooth was rolled out in the UK earlier this year
as ‘a new generation brand for a new generation of smokers’.
Says
Christian Drews, Imperial Tobacco Brand Manager Gauloises &
Portfolio Brands: ‘gv Smooth is an affordable RYO offer that has a
great portrait design and strong shelf appeal. It capitalises on a 8%
(and growing) market share in the UK and will appeal to British
smokers looking for smooth tasting Virginia tobacco. British smokers
have a particular affinity to Virginia based tobacco blends and we
are confident, therefore, that its success on the UK domestic market
will definitely create a big buzz in travel retail.’
For
travel retail gv Smooth will be available in 250g and 500g boxes.
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