Imperial Tobacco extends its Cuban portfolio with new Cohiba White

Imperial Tobacco is introducing new 100% Cuban tobacco Cohiba White Mini and Club cigars at TFWA World Exhibition this year (Gold Village GO6) to appeal to consumers looking for a premium product with a smoother blend.

The most prestigious cigar brand Cohiba was first created in 1966 in La Habana, Cuba, as a gift for heads of state and visiting diplomats. Available in limited quantities to the open market since 1982, the brand has become one of the most important drivers within Imperial Tobacco’s cigar portfolio in recent years.

Cohiba White joins the existing Cohiba offer in Mini and Club versions, covering both the best-selling and fast growing sector. It will appeal to premium travellers looking for a smoother blend and for a sophisticated design.

Available in smart white cartons of 20 pieces, the new offer has been carefully researched and developed by experienced Cuban master blenders, retaining all the Cohiba tobacco quality and heritage.

The pack design retains all the brand’s key elements; the bright white colour perfectly reflecting the new product positioning, while silver and black text, logo and design elements give a modern and sophisticated look.

The launch is supported by modern, white ‘cube’ design merchandising materials and visuals, along with ‘Gift with Purchase’- promotions.

'With Cohiba White, we are now offering a complete range of Mini and Club cigars for all traveller’s needs,’ says Nils Fehren, Category Development Manager Global Duty Free at Imperial Tobacco. 'We do believe there is a big opportunity for the Cohiba brand in Duty Free and with new Cohiba White we will appeal to a wider audience, looking for a smoother blend and for a prestigious brand.’