Perfetti
Van Melle divides its travel retail range into two broad areas:
snacking and gifting, with the former dividing into self consumption
and sharing and the latter informal and formal. Within its product
matrix, where lines are further divided into adult and children, the
company has identified a number of opportunities for product
development – particularly for sales of snacking items at the point
of sale – or checkout.
At
TFWA World Exhibition this year (Mediterranean Village, P17) the
company will be introducing several new lines which it believes are
perfect for till point sales. These include:
Mentos
Gum Bottles
– in white sweet mint and white green mint, each handy container
includes 65 pieces.
Mentos
Pouch Bag
– a brightly coloured premium resealable pouch bag containing 175g
Mentos Dragees in three flavours: mint, fruit and strawberry mix.
Ideal for snacking and sharing.
Smint
Spearmint
– a new look dispenser of 120 pieces, this is the perfect till
point sales item.
To
support the products, PVM is also offering retailers a checkout
merchandising unit which can be filled with a wide range of products
alongside PVM sugar confectionery. 'We realise the value of checkout
merchandising units for confectionery sales in particular, but of
course PVM does not offer every need in this sector, so we are
offering a unit that can include a variety of products including
chocolate, jellies, savoury snacks etc,' says Global Travel Retail
Manager PVM Susan de Vree. Both floor standing and counter top units
are offered.
In
the on-shelf offer, PVM has also identified new gifting opportunities
for adults and children. These include:
Mentos
Jumboroll Dutch Design
– a new look for a classic favourite to revitalise sales. This is
the first limited edition pack designs for Mentos mint dragees. The
first is a typical Dutch design from PVM's home country but future
offers could include tailor-made designs for specific retailers or
regions.
Chupa
Chups Mega Chups Limited
Edition – a similar concept for this Chupa Chups favourite. The
Megachups covering foil is replaced with a new look funky design
reminiscent of a disco-ball. Containing 15 assorted flavour
lollipops.
Mini
Mix Bag
– a lovely gift idea for teenagers in girl and boy designs. Each
see through reusable bag contains a mix of Chupa Chups, Mentos and
Fruittella. Ideal for use as a pencil case or toiletries bag,
versions come in Glamorous Mix for girls and Cool Mix for boys.
Chupa
Chups Smurf House
- perfect for kids who love the new Smurf 2 film. Each house shaped
pack contains 6 strawberry lollipops, four Smurfines and a game. This
product follows on from the huge sell out success of the Smurfs
Markers.
On
shelf display is fine, but PVM believes enticing consumers into the
retail area through bright, colourful and fun merchandising units is
essential. New for airports, and on show on the stand in Cannes, is a
super bright Chupa Chups and Mentos branded truck in which children
can sit next to a fun character to have their photo taken. The unit
carries a wide variety of Chupa Chups and Mentos products and takes
up little floor space ( H
1300mm x W 950mm x L 1960mm).
Says
de Vree: 'We all know that attracting passengers into the retail shop
is the first hurdle. We also know that bright, colourful
merchandising units such as this work....especially in enticing
families into the retail area. Our new truck has the added value that
children can actually sit inside which makes a great photo
opportunity. We will have the unit on the stand in Cannes and, though
it may be a little small for buyers to sit inside, we are happy to
take their photo!!'
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