To
capitalise on the current crushball filter technology trend, which
allows smokers to determine the strength of the menthol flavour in
their cigarette, Imperial Tobacco has introduced a new travel retail
offer for the key strategic brand Gauloises Blondes: Duo.
Gauloises
Duo is targeted at the open minded, freedom loving traveller who
looks for individuality, independence and inspiration. Gauloises Duo
incorporates an innovative freshness capsule hidden in the filter
which can add additional flavour on demand. Consumers simply press
the filter to crack the capsule, releasing a burst of flavour into
the filter, instantly creating a ‘fresher’ cigarette.
Gauloises
Duo will be launched to global duty free markets in the GCC
(UAE, Qatar, Bahrain) and Lebanon, Jordan, Greece, Turkey, Israel,
Hongkong, Singapore with availability from March 2014.
Says
Christian Drews Imperial Tobacco Brand Manager Gauloises &
Portfolio Brands: ‘Gauloises Blondes is one of our leading brands
within the travel retail sector. This new Duo offer takes advantage
of one of the main growth opportunities within the market place and
perfectly aligns with our target group –travellers who like freedom
of choice and generally have “joie de vivre”.’
No comments:
Post a Comment