FURLA SPRING SUMMER 2014 “UP IN THE SKY”

Furla’s Spring Summer 2014 collection is motivated by the colours of nature with each delivery inspired by themes of weather, light and shade, and different materials. The first delivery focuses on soft, cool tones inspired by a fresh breeze in springtime with colours drawn from blue skies and natural light. Blues, hints of white, off white and pale neutrals create chic combinations, with unusual use of wood and metallics to create natural yet rich looks. Pony Lux material in light tones and giaguaro prints add a luxurious touch, while new styles have clean, modern and chic lines.

The second delivery sees brighter tones introduced to create a soft, summery feeling with a sporty feel. Various leathers such as saffiano vernice and perforated looks combine with neutral tones such as acero, luna and coffee while new shapes with geometric structures in natural finishes give harmony and softness to the collection.

The final delivery creates an elegant, timeless feeling of summer combining natural tones with bright Atlantic, vitamina, sole and Ink colours. Large stripes, colour blocking and the use of materials such as straw, denim, pvc, cork and canvas with traditional leathers and gomma gel creates both classic and ultra modern shapes.

The popular animal prints remain, though more subtly introduced, with jaguar printed leather -vitello stampa giaguaro, pitone naturale, pitone diamante, and new cocco nappato creating leopard, panther and snake looks.

Throughout the collection hardware has been upgraded with the Furla padlock reshaped with a new round classic lock on all styles except the gomma gel line.

The collection is once again divided into various lines mixing with successful carry over lines, some upgraded with new styles, materials and colour combinations.

For travel retail, the following models are expected to be highlights, as usual separated into Basic, Icon, Premium, Fashion, Candy and Business & Travel lines:

Basic Collection. Furla's basic line includes new upgraded and carryover shapes refreshed in cocco nappato, plus a new sporty style in perforated saffiano traforato.

A new range of totes are sharply priced and come in a variety of bright and neutral tones to create a visual impact. Available in saffiano, perforatedsaffiano, saffiano spirale, and a special metallic look, colours include pergamena, luna, atlantic, menta, petalo, magnolia and sole. A key item for SS14, the totes come in two sizes with suggested travel retail prices starting at Euros 180.

The successful urban style has been updated and upgraded with a new double zip and carry all shapes including a large size that will take A4 sized documents. This is great for business style functionality. 

New materials include saffiano and cocco nappato. Suggested travel retail prices start at Euros 220.

Icon Lines. Furla’s Icon lines are timeless, stand alone pieces which are as desirable as they are functional. This season sees the introduction of both new and updated shapes, with new pochettes in coco and perforated leather and new medium shoulder bag styles in petalo and acero with external pockets.

Iconic styles include a bold and practical Dome shaped bag in medium and large size with triple pockets and detachable shoulder strap. A Pony Lux version is available but the leather option is more likely to be at travel retail favourite combining strong and neutral colours such as Atlantic, vitamina and sole with petalo, acero and choco. This style also includes an animal print line in jaguar printed pony hair, cavallino st giaguaro and vit st cervo leather. Travel retail prices start at around Euros 398 to 648

Seasonal classics have been relaunched with a new rounded look, updated ares leather and cocco stampato materials for the best selling silhouettes. Travel retail prices start at Euros 220 to 335

New silhouettes include a medium satchel, cross body and shoulder strap. With new external closure details, an extra front pocket and detachable shoulder strap, colourways include area, vitamina, petalo and sole. Recommended travel retail prices start at Euros 350 to 498.

Premium line. Furla’s Premium segment includes carryover and new shapes perfect for merchandising in tandem. There is a new n/s hobo and tote style with external pockets. Strong new shapes in soft cervo with two front pockets and simple flap functionality on top are secured with a Magnetic snap. The perfect combination of design, functionality and price positioning, the Premium lines are right on trend for 2014.

Fashion Segment. Furla’s Fashion line is where you'll find real design innovation with unique new shapes, materials and colours. Carry over lines and new lines include a fabulous new metallic story for Venus, a best seller season after season.

An important image driver in the collection, this line is expanded with new silhouettes and materials such as a stunning metallic and nappa leather theme in luna and petalo combined with gold or silver. A new shape is the mini crossbody in seasonal colours Atlantic, vitamina and verve.

Candy Line. Fun, fashionable, funky and ever developing, this gomma gel collection includes a complete range of bags, shoes and accessories. For Spring Summer 2014 there’s a new Vanilla line with mini satchel with saffiano contrast materials. Colours include menta, rugiada and ink. Additionally there's a gorgeous new printed gomma gel satchel and mini cross body in cocco stampato, rugiada, magnolia and alba colourways and a new stripe theme combining gomma gel with nappa leather. 

Onyx, ink, fiamma and petalo all combine to make this a really fantastic stand out bag. Seasonal materials such as straw and cork are also used to give the line its very own appeal. Travel retail prices bags are Euros 98 to 350 depending upon the combination.

Business and Travel. This Spring/Summer 2014 season sees five great styles including a medium tote and travel bag, backpack, business tote and hobo. All fold flat for easy transport and come in a variety of colours including: Atlantic, fiamma, new cognac, onyx and petalo. In order to cover different price point options, material range from 100% saffiano leather to combinations of saffiano with nylon and nappa. Typical travel retail prices start at Euros 270.

Says Gerry Munday, Furla Director of Travel Retail: 'Furla’s travel retail category has registered a significant growth in the past two years. The growth has been quite phenomenal, increasing by 93% from 2011 to 2012 with the number of doors up from 57 to 120. We very much rely on the quality and content of each collection to enable us to continue developing our presence in travel retail – and with ambitious plans for 2014, that has never been more important. I'm delighted to say that Spring Summer 2014 does come up to all expectations and I and the team are very much looking forward to presenting it in Cannes this year.'

Notes for editors: ‘An Italian label that spans a heritage of more than 80 years, Furla is recognized globally for its value-for-quality leather goods and wide range of accessories. The beauty of Furla designs captivates the imagination of the contemporary woman with its witty mix of classic elegance, stylish functionality and chic details. Furla has designed, manufactured and distributed handbags, wallets/purses, small leather goods, shoes and accessories of outstanding artisan quality since 1927; a true legacy of understated elegance and contemporary style. The brand has become a benchmark for Italian style and fashion worldwide. Furla handbags are the combination of craftsmanship and innovative techniques, strong styles and excellent materials. High quality workmanship are combined with avant-garde styles with special finishes and materials, all at accessible prices.

Today Furla is present in 91 countries with five subsidiaries in France, Hong Kong, Japan, Korea and the United States. 80% of distribution is retail, with 328 mono-brand stores (153 Furla boutiques and 175 authorised retailers), and 20% via wholesale through 1290 select multi-brand and department stores. Last year Furla reported a global turnover of €212 million, representing an 18% increase on 2011. Earnings before interest, taxes, depreciation and amortization reached 15%, equal to €32 million.