Headlining
on the Morgan & Oates stand at TFWA World Exhibition this year
(Mediterranean Village P19) is a beautiful and stylish range of
Abstract Floral wraps in a 90% merino/10% cashmere mix. A black/tan &
pink/grey version was introduced to airlines earlier this year and
has been so well received (winter listings confirmed so far on Qatar
& Qantas) that the company is now adding various new colours.
Another
great success have been the company's made in Scotland 100% Cashmere
scarves, with listings achieved for 2013 on Air France, British
Airways, Alitalia and KLM. Cannes will see new colours introduced,
alongside check and stripe patterns, all targeting a unisex audience.
Made in Scotland blends of cashmere/merino scarves are also available
to meet those requiring a lower price point.
'Our
unique selling point is that we are exclusive to travel retail as a
brand, which means it is even more important to keep the offer fresh,
on trend and interesting,' says Morgan & Oates’ Kevin
Galbraith. 'With global distribution we need to appeal to passengers
of all ages, nationalities and profiles so it's vital that we offer
collections to meet all requirements.'
To
this end the company introduced a larger wrap size this year at
204x70 cm (usual size is 180 x 60cm) and that has already proved a
winning idea. Particularly popular has been the larger Floral Sage
green wrap (listings include KLM) and a new Floral Blue/Orange has
now been added.
Animal
prints continue to be popular and new additions this year include a
Zebra and Snake print in a variety of colours. Also new on the stand
is a range of hand painted florals including grey on cream, lilac on
cream and blue on cream, while adding to the 100% pressed silk offer
are new deeper colourways in swirling designs of red, orange and
yellow.
Exclusive
to travel retail, Morgan and Oates scarves and wraps offer airlines
and
airport shops a unique product with excellent margins. Priced for
impulse
and
gift purchasing, Morgan & Oates wraps, stoles and scarves are
perfectly
presented
for scheduled and charter airlines while special hanging packs are
being
developed for retail shop sales.
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