Furla’s
Spring Summer 2014 collection is motivated by the colours of nature
with each delivery inspired by themes of weather, light and shade,
and different materials. The first delivery focuses on soft, cool
tones inspired by a fresh breeze in springtime with colours drawn
from blue skies and natural light. Blues, hints of white, off white
and pale neutrals create chic combinations, with unusual use of wood
and metallics to create natural yet rich looks. Pony Lux material in
light tones and giaguaro prints add a luxurious touch, while new
styles have clean, modern and chic lines.
The
second delivery sees brighter tones introduced to create a soft,
summery feeling with a sporty feel. Various leathers such as saffiano
vernice and perforated looks combine with neutral tones such as
acero, luna and coffee while new shapes with geometric structures in
natural finishes give harmony and softness to the collection.
The
final delivery creates an elegant, timeless feeling of summer
combining natural tones with bright Atlantic, vitamina, sole and Ink
colours. Large stripes, colour blocking and the use of materials such
as straw, denim, pvc, cork and canvas with traditional leathers and
gomma gel creates both classic and ultra modern shapes.
The
popular animal prints remain, though more subtly introduced, with
jaguar printed leather -vitello
stampa giaguaro, pitone naturale, pitone diamante, and new cocco
nappato creating leopard, panther and snake looks.
Throughout
the collection hardware has been upgraded with the Furla padlock
reshaped with a new round classic lock on all styles except the gomma
gel line.
The
collection is once again divided into various lines mixing with
successful carry over lines, some upgraded with new styles, materials
and colour combinations.
For
travel retail, the following models are expected to be highlights, as
usual separated into Basic, Icon, Premium, Fashion, Candy and
Business & Travel lines:
Basic
Collection. Furla's
basic line includes new upgraded
and carryover shapes
refreshed in cocco nappato, plus a new sporty style in perforated
saffiano traforato.
A new
range of totes are sharply priced and come in a variety of bright and
neutral tones to create a visual impact. Available in saffiano,
perforatedsaffiano, saffiano spirale, and a special metallic look,
colours include pergamena, luna, atlantic, menta, petalo, magnolia
and sole. A key item for SS14, the totes come in two sizes with
suggested travel retail prices starting at Euros 180.
The
successful urban style has been updated and upgraded with a new
double zip and carry all shapes including a large size that will take
A4 sized documents. This is great for business style functionality.
New materials include saffiano and cocco nappato. Suggested travel
retail prices start at Euros 220.
Icon
Lines. Furla’s
Icon lines are timeless, stand alone pieces which are as desirable as
they are functional. This season sees the introduction of both new
and updated shapes, with new pochettes in coco and perforated leather
and new medium shoulder bag styles in petalo and acero with external
pockets.
Iconic
styles include a bold
and practical Dome shaped bag in medium and large size with triple
pockets and detachable shoulder strap. A Pony Lux version is
available but the leather option is more likely to be at travel
retail favourite combining strong and neutral colours such as
Atlantic, vitamina and sole with petalo, acero and choco.
This style also includes an animal print line in jaguar printed pony
hair, cavallino st giaguaro and vit st cervo leather. Travel
retail prices start at around Euros 398 to 648
Seasonal
classics have been relaunched with a new rounded look, updated ares
leather and cocco stampato materials for the best selling
silhouettes. Travel retail prices start at Euros 220 to 335
New
silhouettes include a medium satchel, cross body
and shoulder strap. With new external closure details, an extra front
pocket and detachable shoulder strap, colourways include area,
vitamina, petalo and sole. Recommended travel retail prices start at
Euros 350 to 498.
Premium
line. Furla’s Premium segment includes
carryover and new shapes perfect for merchandising in tandem. There
is a new n/s hobo and tote style with external pockets. Strong new
shapes in soft cervo with two front pockets and simple flap
functionality on top are secured with a Magnetic snap. The perfect
combination of design, functionality and price positioning, the
Premium lines are right on trend for 2014.
Fashion
Segment.
Furla’s Fashion line is where you'll find real design innovation
with unique new shapes, materials and colours. Carry over lines and
new lines include a fabulous new metallic story for Venus, a best
seller season after season.
An
important image driver in the collection, this line is expanded with
new silhouettes and materials such as a stunning metallic and nappa
leather theme in luna and petalo combined with gold or silver. A new
shape is the mini crossbody in seasonal colours Atlantic, vitamina
and verve.
Candy
Line. Fun,
fashionable, funky and ever developing, this
gomma gel
collection includes a complete range of bags, shoes and accessories.
For Spring Summer 2014 there’s a new Vanilla line with mini satchel
with saffiano contrast materials. Colours include menta, rugiada and
ink. Additionally there's a gorgeous new printed gomma gel satchel
and mini cross body in cocco stampato, rugiada, magnolia and alba
colourways and a new stripe theme combining gomma gel with nappa
leather.
Onyx, ink, fiamma and petalo all combine to make this a
really fantastic stand out bag. Seasonal materials such as straw and
cork are also used to give the line its very own appeal. Travel
retail prices bags are Euros 98 to 350 depending upon the
combination.
Business
and Travel.
This Spring/Summer 2014 season sees five great styles including a
medium tote and travel bag, backpack, business tote and hobo. All
fold flat for easy transport and come in a variety of colours
including: Atlantic, fiamma, new cognac, onyx and petalo. In order to
cover different price point options, material range from 100%
saffiano leather to combinations of saffiano with nylon and nappa.
Typical travel retail prices start at Euros 270.
Says
Gerry Munday, Furla Director of Travel Retail: 'Furla’s
travel retail category has registered a significant growth in the
past two years. The growth has been quite phenomenal, increasing by
93% from 2011 to 2012 with the number of doors up from 57 to 120. We
very much rely on the quality and content of each collection to
enable us to continue developing our presence in travel retail –
and with ambitious plans for 2014, that has never been more
important. I'm delighted to say that Spring Summer 2014 does come up
to all expectations and I and the team are very much looking forward
to presenting it in Cannes this year.'
Notes
for editors:
‘An
Italian label that spans a heritage of more than 80 years, Furla is
recognized globally for its value-for-quality leather goods and wide
range of accessories. The beauty of Furla designs captivates the
imagination of the contemporary woman with its witty mix of classic
elegance, stylish functionality and chic details. Furla
has
designed, manufactured and distributed handbags, wallets/purses,
small leather goods, shoes and accessories of outstanding artisan
quality since 1927; a true legacy of understated elegance and
contemporary style. The
brand has become a benchmark for Italian style and fashion worldwide.
Furla handbags are the combination of craftsmanship and innovative
techniques, strong styles and excellent materials. High quality
workmanship are combined with avant-garde styles with special
finishes and materials, all at accessible prices.
Today
Furla is present in 91 countries with five subsidiaries in France,
Hong Kong, Japan, Korea and the United States. 80% of distribution
is retail, with 328 mono-brand stores (153 Furla boutiques
and 175 authorised retailers), and 20% via wholesale through 1290
select multi-brand and department stores. Last
year Furla reported a global turnover of €212
million, representing an 18% increase on 2011. Earnings before
interest, taxes, depreciation and amortization reached 15%, equal to
€32 million.