William Grant & Sons brings strong growth and an air of Midsummer to Orlando

William Grant & Sons returns to the Summit of the Americas (booth 711) having recorded significant growth in the region in 2018. Despite challenging economic conditions in parts of the region, the premium spirits brand saw a 6% increase in sales vs 2017.

Says William Grant & Sons GTR Managing Director Ed Cottrell: “We’re delighted to be back in Orlando for the Summit of the Americas. 2018 was a really positive year for WGS, so the team and I are feeling very encouraged for the months ahead. Everyone has worked amazingly hard in what can only be described as challenging times, especially in Latin America, but the results speak for themselves and we are confident for great figures in 2019.” 

This year will see WGS focus on its Hendrick’s Midsummer Solstice, a small batch, limited-edition gin by Hendrick’s Master Distiller, Ms. Lesley Gracie and the first variant to release from the Hendrick’s Gin Palace Distillery.

Hendrick’s Midsummer Solstice is inspired by nature’s true Summer solstice when the Earth is tilted maximally toward the sun, peaking the abundant aromas of flowers in full bloom. This especially unique gin is true to the Hendrick’s original “round” house style, but was infused with floral essences and an an array of essences that captures the aromatic intensity of a midsummer day. Fragrant notes include zesty juniper with hidden undertones of orange blossom and exotic ripeness. This bright take on Hendrick’s house style makes it ideal for Summer drinking and can be highlighted in the seasonal spritz. Its deeply floral character makes the expression refreshing in a host of mixed drinks.

Launched to the US from March, and available for a limited time in 2019 only, Hendrick’s Midsummer Solstice Midsummer Solstice is bottled at 43.4% ABV.  Limited quantities will be available to nose and taste on the stand during the show. Says Richard Bush, Regional Marketing Manager: “Premium gin continues to grow strongly in travel retail. We have seen continued steady growth across the Americas with Hendricks, so we know that introducing a unique batch such as Hendrick’s Midsummer Solstice is sure to be extremely popular in the region.”

In addition, WGS will also be showcasing the recently updated packaging for the Grant’s Blended Scotch Whisky range for the first time in the Americas, including Grant’s Triple Wood, Grant’s Distillery Edition and Grant’s Rum Cask Finish. 

Adds Ed Cottrell: “Now the world’s third largest blended whisky, Grant’s is one of our key travel retail brands. The new-look Grant’s Blended Scotch Whisky range was very well received by customers at TFWA World Exhibition to great feedback and we’re delighted to be highlighting the portfolio in Orlando this year. At WGS, we ensure that we bring more than just a new look product, we’ve also got a great visibility and tasting program in place to support the new launch.”

The William Grant & Sons team is looking forward to welcoming visitors to its booth in Orlando and are optimistic about the new home for the show. “ We visited the new venue last summer and in general we are excited about the move,” adds Richard Bush. “ The facilities are nice and more up to date and the location is better as it’s much more central.”