A new Limited Edition plush character will be sailing the
high seas this summer with all DFDS Ferries sailing from the United Kingdom. His
name is “Travelling Ted” – the first in a series of unique and very cute travel
themed Teddy Bears - an ideal travelling companion for young and old alike.
DFDS Category Manager, Paul Hiles, says: “We always aim
to offer our customers unique products as a part of their shopping experience
with us, ‘Travelling Ted’ ticks that box. He also has wide appeal to pick up
those all-important impulse sales to help drive average spend & conversion,
as well as appealing to those that collect Limited Editions.
Aurora’s
Travel Retail Sales Manager, Garry Stoner, added: “We are delighted to be
working with DFDS on this project. Our regular plush products sell very well on
board and we see ‘Travelling Ted’ as an incremental revenue stream for both
companies.”
No comments:
Post a Comment