Stoli Group heads to Orlando with new products in tow

This year’s Summit of the Americas exhibition in Orlando will see Stoli Group reveal a line-up of new products from Cenote Tequila, Bayou Rum, and Kentucky Owl Bourbon (booth 1121).

The newest introduction to the Cenote Tequila line is Cenote Cristalino: a softer, aged tequila with the complex aromas of the matured Añejo. A proprietary, signature filtration process removes the amber hue imparted by the American Oak casks that have previously aged the Cenote Añejo spirit, while preserving the delicate Añejo notes.

Stoli will also showcase Bayou Rum Single Barrel and Bayou XO. Both Bayou offerings are super-premium sipping rums that reflect the brand’s craft distilling, aging and blending capabilities. Bayou Single Barrel 001 is a limited-edition release of hand-selected, single batch, rye barrel aged rum while Bayou XO is a celebration of the brand’s Louisiana roots. It is beautifully packaged in a glass decanter, then sealed with a wooden closure and decorated with a colourful top that pays homage to the festive Mardi Gras holiday. It contains the oldest and heaviest rum stocks to date and will appeal to the rum connoisseur interested in experiencing an American rum with a drier finish.

The latest release from Stoli’s newest venture, Kentucky Owl, is its 11yr Straight Rye #2. Each small batch of Kentucky Owl is an ultra-premium, one-of-a-kind blend that Master Blender, Dixon Dedman (the great-great grandson of Kentucky Owl founder, C.M. Dedman), has made his own. The 11-Year-Old Kentucky Straight Rye is rich with everything good and delicious in a rye whiskey.  Each release is the continuation of Kentucky Owl’s 100-year history and undeniable mystique.

Speaking on Stoli Group’s business in the Americas, Lizette Garcia, Stoli Group’s Regional Director Duty Free, North & Central America, Caribbean, says: “Our expanding portfolio allows us to extend our focus and leverage new opportunities. One area we are focussing on is the cruise channel, where we are making great efforts to increase growth for our brands.

“Products such as Cenote Tequila and Stoli Cucumber have performed well in the US domestic markets, and we anticipate success in this channel given US cruise passenger trends. Additionally, we are poised to enter brown spirits markets and capitalize on continued trends in premiumization with our growing portfolio into categories including tequila, rum, cognac and bourbon.”

Garcia continues: “We are very much looking forward to exhibiting at this year’s Summit of the Americas. Having the opportunity to connect with our customers face-to-face is invaluable. It also provides the setting to show our expanding portfolio to key buyers and get liquid to lips.”