Nestlé
International Travel Retail (NITR) will be highlighting its continued commitment to leading innovation in
the Travel Retail confectionery
category by presenting its exciting new products and engaging
experiences across strategic brands KITKAT®, SMARTIES® and NESTLÉ
SWISS® at this year’s Summit of the Americas (Celebration Room No 13.)
Launching into
the Americas for the first time, the new products focus on NITR’s SOUL (Stories, Occasion, Unique, Local)
strategic framework; a response to the ever-changing travel retail industry,
particularly amongst millennials, who represent 50 per cent of all spend
(Nielsen 2017).
Stewart Dryburgh,
General Manager, Nestlé International Travel Retail, comments: “Our clear focus at NITR is to deliver insight-based
innovation. We come to Orlando with a compelling range of consumer focussed innovations
that show how committed NITR is to the confectionery channel and travel retail.
We are excited to unveil our products and recent successes to the Americas
market, and are confident that our added-value propositions deliver more than just enjoyable taste; they
provide the vital factor of creating engaging experiences with relatable
storytelling, especially amongst our millennial consumers.”
KITKAT® Senses Range Relaunch. Iconic brand KITKAT® is sold in over 100
countries across the globe and is notable as the first global confectionery
brand to be sourced with 100% sustainable cocoa through the Nestlé Cocoa Plan.
Last year saw NITR launch KITKAT® SENSES, an exciting new proposition offering consumers a unique
multi-sensorial journey to delight the palate with indulgent flavours and elegant gift packaging. This year sees KITKAT® SENSES become a
range comprising Mini Moments, Collection and new addition: KITKAT® - ‘MINI DESSERTS’. A premium selection featuring four new and indulgent
dessert flavours: Tiramisu, Crème Brulée, Strawberry Cheesecake and Cherry
Brownie, this delicious new offer is perfect for sharing and informal gifting. To
create a more premium feel the KITKAT Senses range has an upgraded visual
identity with the brand’s red ‘K’ standing out in harmony with the vibrant
triangles and designs on the packaging.
KITKAT® - ‘CHUNKY ANNIVERSARY’. NITR celebrates the 20th birthday of KITKAT Chunky in true
millennial style with limited edition packaging that depicts breaks from the
90’s across the gift range. Each Chunky gift pack (Milk, Hazelnut, Peanut
Butter, or Mixed flavours) will bring back nostalgic memories and generate
smiles with its anniversary artwork questions such as: ‘Remember how much desk
space your computer took up?’ and ‘Remember how high your platform shoes were?’
SMARTIES® – ‘CREATE COLOURFUL STORIES’. With an ambition to be kids’ friend and parents’ ally,
SMARTIES® continues to spark the imagination, encouraging and inspiring children
and the child in all of us via its “learn through play’ tag
line. NITR continues to innovate with a purpose, by using child development
insights and a newly launched learning archetype scoring system that guides
parents through appropriate gift selection. New
for this year are :
SMARTIES® MUSIC CREATOR. The Smarties® Music Creator
acknowledges the importance of active and imaginative play in children’s
development by offering them the opportunity to learn creatively through a
quality recorder and music sheet. The pack also includes a 38g hexatube of
Smarties® to ensure children can enjoy delicious chocolate while they learn.
NESTLÉ SWISS® - BE INSPIRED. NITR successfully relaunched its NESTLÉ
SWISS® range last year, tapping into the brand’s commitment to provide
a totally GTR exclusive premium confectionery product that has a rich brand
story to target millennial travellers. From the moment of discovery, consumers
are invited to engage with its visually contrasting packaging, a mix of modern
and authentic with raw and elegant details, that sets itself apart on shelves.
This follows through to the satisfying touch and breaking experience and the
brand’s complex textural flavours. Nestle Swiss is the epitome of contemporary Swissness.
This exciting and contemporary proposition is aligned with Millennial
aspirations, travellers who are looking for a spontaneous adventure and are
willing to share and collect life experiences.
Unique, different and exciting flavour experiences are met with NEW NESTLÉ SWISS ®195g TABLET FLAVOURS.
Three new indulgent flavours
join the selection: Milk with Cranberries Almonds Hazelnut, Milk with Grapes Almonds
Hazelnut, and Dark with Orange Zest & Cacao Nibs. All are perfect as a
self-treat and meet the gifting need through their distinctive and premium
packaging.
NESTLÉ SWISS® CHUNKS ASSORTED GIFT BOX.
The Nestlé® SWISS® Assorted Box
contains 20 chunks from 5 different flavours: Milk, Dark, Hazelnut, Milk with
biscuit cereals and Blond almond.
Through its beautiful design, this new Nestle SWISS proposition is a
true inspiration for travellers and represents a thoughtful exclusive gift.
Americas business report. Stewart
Dryburgh says the company has enjoyed an overall positive year in North America
while Latin America has been - as for so many in the industry - a
year of two halves: "We saw a very positive first half with strong
growth, building the success of 2017, while the second six months were hit
by the negative impact of currency crises in the region."
Dryburgh points to "the continued
success of our #1 brand KITKAT" as being a particular highlight
thanks to continued brand innovation, while the relaunch of
Nestlé SWISS with its eye catching new design "has been very well
received". Strong innovation on SMARTIES under NITR's ‘learn through
play’ innovations have equally played a part in these positive results overall.
Looking ahead, while currency
crisis in LatAm remains the biggest issue, Dyrburgh says the company is
seeing "signs of progress in Brazil and we hope to see this
continue.
"We hold a positive outlook for
2019 and trust that the innovation presented to the trade at TFWA World
Exhibition last October will once again prove to be a hit with travel
retail shoppers across the region."
Notes
to editors
About
Nestlé
Nestlé’s ambition is to be the world's recognised
leading Nutrition Health and Wellness company, and the industry reference for
financial performance, trusted by all stakeholders. For almost 150 years we
have enhanced lives by offering tastier and healthier food and beverages
choices for all stages of life, helping consumers care for themselves and their
families. We have built our success by anticipating the future and continuously
adapting ourselves to seize the opportunities it presents.” For more information
about Nestlé please visit www.nestle.com and www.nestletravelretail.com.
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