TFWA World Exhibition sees the global
travel retail introduction of two exciting new additions to the Stoli Group
portfolio: SE BUSCA MEZCAL and STOLI CUCUMBER. Both will be presented to
customers in Cannes at the company’s Beach Village 2 stand.
The
launch of super-premium Se Busca Mezcal,
marks Stoli Group’s entrance into one of the fastest growing super-premium
spirits categories.
Se
Busca is made with 100% Agave Augustfolia Espadin using a traditional
200-year-old process in San Juan del Rio, a small town in Oaxaca, Mexico.
Balancing rich cooked agave, gunpowder and mesquite, maestros mezcaleros
Rodolfo and Mary Lopez Sosa handcraft this mezcal through an artisanal
production process used by their family for generations.
Se
Busca means “wanted” and was created to embody the unapologetic, feisty and
impactful rebel spirit of the women of the Mexican Revolution. At launch, the
line will comprise of Joven, Reposado and Añejo expressions.
Se Busca Joven
enters the market having received 93 points and a gold medal from Tastings.com
International Review of Spirits, America’s oldest annual
international spirits competition. Judges noted it as “a smooth sipping mezcal
with supple balance and a long finish; this will be very versatile as a sipper
or cocktail component and will be a good introduction into the category.”
Se Busca Reposado
is aged for 10 months in French Oak Barrels and holds sweeter notes of coconut,
almond and hazelnut that expertly intertwines with cereal and mesquite,
delivering a rebellious bouquet.
The Añejo
expression is aged two years in French Oak Barrels, giving it a perfected
balance of rich agave and a vigorous palate of sweet oak, dates, raisins and
spicy cooked agave with a long-textured finish.
Stoli
Group Global President & CEO Hugues Pietrini said, “With the rise of
high-end mixology, there is a real demand for high-quality mezcal. Se Busca is
a sophisticated, handcrafted spirit with great potential. We have seen strong
success early on with Cenote Tequila and our team is primed to build on that with
this agave spirit addition.”
Adds
Global Duty Free/Travel Retail Director JP Aucher: “Global travellers continue
to look for premium spirits and, with the growing trend for craft spirits, we
see a very good opportunity for Se Busca Mezcal within the travel retail
channel. It is a fast-growing niche and we will target both key airports and
operators.
“Se Busca
Mezcal sits perfectly alongside Cenote™, our ultra-premium 100% Agave Azul Tequilana
Weber Tequila which is performing very well in the US domestic market since its
launch in spring. Cruise Lines as well as North-America and of course Mexico
are our travel retail priorities.”
Inspired by the beauty of the Yucatan Peninsula and the spectacular
underground water systems unique to this geographical region, Cenote Tequila
has a complex flavour profile that balances fragrant cooked agave with delicate
wood notes. Available in Blanco, Reposado and Anejo expressions, Cenote will be
a focus in Cannes this year for Stoli Group.
Stoli®
Cucumber is the latest in an award winning range of
flavoured vodkas, first introduced by the company in 1962. The newest flavour leaves
a crisp and clean taste on the palate, bursting with savoury cucumber taste and
a soft, smooth finish. Stoli Cucumber will be available to global travel retail
customers as of January 2019.
Said Frances Gaillard, International Marketing Director for Stoli Group,
“As the pioneers of flavored vodkas, the expectations for creating the newest
addition in our portfolio were high. Combining 2018’s hottest flavor with 80
years of vodka making expertise, we are proud to introduce the Stoli Cucumber
and are confident that this addition will create new Stoli lovers, next to our popular
Stoli Salted Karamel.
Adds Aucher: “Stoli Cucumber is a perfect addition to our travel retail
offering, particularly given the ongoing interest in cocktails and mixability.
We’ve developed a number of Signature drinks include a Stoli Cucumber Spritz,
Cucumber Martini, Cucumber Mule, and a Cucumber Bloody Mary that will provide
us with some superb tasting opportunities that we’re keen to discuss with our
retail partners in Cannes.”
Stoli® Cucumber is 75 proof, or 37.5% percent alcohol by
volume.
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