Mars
Wrigley Confectionery International Travel Retail is revealing new travel
retail exclusive innovations at TFWA World Exhibition & Conference this
year (Bay Village, 9). Encompassing brands, products, packs and campaigns, the
focus for 2019 will be led by M&M’s® - the largest confectionery brand worldwide.
Guaranteed
to drive disruption and fun on the global travel retail shop floor, thanks to
its humanised Red and Yellow ‘star’ characters with other colours in support, M&M’s® has
real universal appeal catering to ALL age groups and nationalities.
As a
first step, the company will be sharing news across the two most important
need-states for confectionery: Connect and Celebrate – which together account
for almost 90% of sales within the category.
In
Cannes this year, Mars ITR will be announcing a new range of products and
packaging for M&M’s® as well as Skittles® designed to further drive sales of these much
loved brands. In addition, details will be revealed of a new, travel retail
exclusive advertising campaign that focuses on ‘Connect’, encouraging
travellers to share a pack of M&M’s® during key moments of travel – such as waiting
time or screen time.
“Based on our most recent shopper insights
that include exactly WHY travellers do or do not buy, we’ve created new product
concepts for M&M’s®, supported by clever and engaging marketing, that will really appeal to all,” says
Category Director Raghav Rekhi. “So watch this space and make sure to see us in
Cannes this year!”
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