Morgan & Oates brings summer vibes to Cannes

This year’s TFWA World Exhibition sees travel retail exclusive scarf specialist Morgan & Oates capitalise on the success of its newly launched Beachwear range (Mediterranean Village, P19).

Due to the popularity of the 100% Silk Beach Tunic, which was revealed earlier this year at the TFWA Asia Pacific Exhibition in Singapore, Morgan & Oates has added a variety of new floral and tropical prints in vivid and bright summer colours. Made of entirely natural fibres - like all of Morgan & Oates’ products - the tunic is one-size-fits-all and is presented in a handy zipper pouch with a vibrant orange Morgan & Oates logo with Beachwear written underneath.

“The beachwear range has really taken off, and we can now reveal that it has been listed inflight with KLM and Asiana for this summer,” says Jeannie Archer, Morgan & Oates’ Sales Manager. “KLM is taking the Sunburst design – bright tropical colours and floral print – while Asiana has listed the English Garden varieties – a more subtle print with purple and greens.”

Brand new to the Beachwear range is the Morgan & Oates sarong made from soft, breathable cotton. The sarong is easy to wear and versatile – it can be tied and draped in a variety of different ways – and is available in a selection of vivid and bright summer prints making it the perfect accessory for travellers who want to add stylish coverage on sun-soaked holidays, whether by the pool bar or strolling along the beach.

New designs and colourways have also been added to Morgan & Oates’ ‘favourite’ wraps and scarves. The 90% merino 10% cashmere wraps (Heritage Collection) have been updated with a variety of florals in varying shades of chalky pink and ice blue while the 50/50 wraps (Mandarin Collection) will be available in a selection of abstract soft pastel print designs.

New golden sunflower yellows and vivid coral pinks give the 100% silk scarf (Elixir Collection) a summery look and the increasing success of Morgan & Oates’ woven-in-the-UK  90% merino 10% cashmere scarves (Windsor Collection) has inspired the company to extend its colour offering to include more feminine pastel shades and add some brighter pops of colour.

This collection of lightweight scarves has something for everybody and is designed to appeal to both male and females whether they are looking for a subtle summer scarf in traditional blues of something a little bolder.

“A busy week awaits us in Cannes and, as usual, we can’t wait!” Says Archer. “The initial success of the beachwear range in Singapore has left us in high anticipation of the buyers’ reactions to our latest additions and we also expect there to be significant interest in the made-in-the-UK Windsor collection. We very much look forward to meeting with our existing and potential clients and a week of productive work and, perhaps not as productive but certainly as necessary, fun!”