Ricola adds taste of the Alpine to global travel retail range

Ricola, the expert in Swiss Herb confectionery, is adding to it travel retail exclusive 75g tin

range at TFWA World Exhibition this October (Mediterranean Village, Booth N9) with a

new Alpine Fresh variation. One of Ricola’s most popular choices globally, this mint

flavoured version joins the existing offer of Original Herb, Lemon Mint and Cranberry

sugar-free herb drops designed specifically as a checkout item for impulse sales.

“Based on the initial success of our 75g tins in Travel Retail and demand from consumers

for more choice, we saw the opportunity to extend the offer available,” explains Ricola

Head of Travel Retail and Middle East, Andreas Reckart.  “The uptake by consumers has

been excellent so far and we’re sure this additional flavour will sell equally well.”

Additionally, Ricola will be rolling out a range of four 200g tins, each with a different

typically Swiss retro-design, to global travel retail markets in Cannes. Initially listed

exclusively through Swiss airports with Dufry, demand has been so high that the line is now

being made available to retailers worldwide. Containing an assortment of sugar-free herb

drops, the tins have already been listed with King Power Thailand at Bangkok Suvarnabhumi Airport and Duty Free Philippines.

Says Ricola Head of Travel Retail and Middle East, Andreas Reckart: “The level of interest in the Swiss-design tins has been way beyond our expectations. We introduced them to

capitalise on the ‘destination appeal’ but clearly retailers believe they have potential outside

Switzerland.”

     

With that in mind, Ricola will also introduce additional new travel themed tins in Cannes to

gauge retailer reaction.

To support its travel retail exclusive range – which also includes 125g doypack bags in three

flavours, Original Herb, Lemon Mint and Eucalyptus- Ricola has developed a series of

personalised merchandising units in the shape of a wrapped herb drop. These fun, eye

catching units are already in place in Manila’s Fiesta Mall and at Mactan-Cebu International

Airport with Duty Free Philippines  where, says Reckart: “The units significantly increase the

visibility of the Ricola portfolio instore and will – we are confident – help to build sales

through both locations.” The unit can be seen in on Ricola’s stand in Cannes.

Reckart says that Ricola’s main objective in Cannes this year is “to continue to establish our

relevance in travel retail and build upon the success of the new travel retail exclusive

products that were initially launched at last year’s show. We believe that we have something

truly unique to offer in Travel Retail – a product that helps travellers address their voice

and throat related problems throughout the journey.”

The message seems to be getting through with new listings confirmed with Heinemann at

Tel Aviv and Oslo airports, plus more under discussion. “We’re very much looking

forward to continuing our travel retail journey in Cannes this year. It’s very much work in

progress, but definitely going in the right direction,” says Reckart.

Ricola is globally known for its premium herb drops, based on a blend of 13 herbs   cultivated in the Swiss mountains using environmentally friendly methods. Not only do Ricola products taste great, they also sooth the throat and freshen the breath and, in addition, the majority of the Ricola products are sugar free!  Ricola also pays great attention to the quality of its other basic ingredients and uses no artificial colourings or flavourings. High-quality ingredients are a top priority for Ricola.