William Grant & Sons
(WGS) will be attending TFWA World Exhibition this year (Golden Village GO2) in
a stronger than ever position. Now the 6th largest brand owner in
travel retail*, with sales performance well ahead of the market, WGS brings its
world-leading portfolio to Cannes following a record year in 2016 with retail
sales +21% and continued growth during 2017.
With premiumisation
a continuing trend, WGS will be using TFWA WE to introduce a number of new
expressions to the travel retail sector for core brands Glenfiddich, The
Balvenie and Tullamore D.E.W, details of which will be announced over the
coming weeks.
Glenfiddich remains the flagship brand for
WGS having regained the number 1 single malt position in value and volume sales
last year, according to IWSR figures, enabling it to enter the top ten spirit
brands in the channel.
Apart from Glenfiddich, WGS brands offer
many positive messages which will be shared with buyers in Cannes this year.
Headlines include:
* The Balvenie, growing +23.8%, is the 4th
largest single malt in travel retail
•
Hendrick’s remains the strong leader in super premium
gin with a 56% share
•
Monkey Shoulder grew value sales +95%
•
Drambuie
value sales grew +18% in a flat category
•
Sailor
Jerry grew value sales +18% ahead of the category
William Grant & Sons Global
Travel Retail Managing Director Ed Cottrell comments. “We’ve got some
incredibly exciting brand stories to share with customers this year which, on
the back of our phenomenal results in 2016 and continuing success in 2017, place
William Grant & Sons at the forefront of innovation and drive within the
travel retail sector. Alongside new expressions for the sector – both
exclusives and global initiatives – we’ve got some amazing successes to report
including the excellent response to the refreshed Glenfiddich Cask Collection,
introduced here last year.”
WGS will be revealing all
to the trade in the next few weeks, with its main Glenfiddich brand story
theming its annual party on Tuesday October 2nd.”
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