Coach announces the launch of Coach x Selena Gomez, a new collection in
partnership with the actress and singer. Featuring the Selena Grace, a bag
designed by Selena in collaboration with Coach Creative Director Stuart Vevers,
the offering also includes small leather goods and accessories available for a
limited time.
The Selena Grace is a double-handled carryall named after the star and
the quality she most embodies. A staple that reflects Gomez’s effortless
all-American style, it’s a go-everywhere bag built for real life. The Selena
Grace features Gomez’s personal touches: a hangtag bearing her signature and a
storypatch sewn inside with her empowering message: “To be you is to be
strong.” The bag is further customized with “Love yourself first” in Selena's
handwriting—a phrase inspired by one of her tattoos—embossed onto the base of
the bag.
The Selena Grace comes from a legacy of American authenticity,
craftsmanship and unfussy luxury for which Coach is known, imbued with a
youthful new personality. It is available in three exclusive colors: Selena
Black Cherry, Selena White and Selena Red. The collection also includes bag
charms, wallets and the Selena Wristlet.
“It was really fun to create this collection with Selena and design
pieces that are cool and feminine like her,” says Vevers. “When we designed the
Selena Grace, it was about exploring the qualities Selena wanted in a bag and
creating something that felt personal to her.”
“I’m very excited for everyone to finally see the design Stuart and I
worked on together,” says Gomez. “I can’t wait to carry it—it’s totally
versatile, perfect to wear day-to-night and it goes with everything.”
The Coach x Selena Gomez collection will be available in select Travel
Retail Coach stores beginning September 1, 2017.
Gomez’s new song “Fetish” is out now and marks her third song on the radio
along with “It Ain’t Me” and “Bad Liar.”
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