For the third summer in succession the P & O Ferries /
Aurora World pop-up shop collaboration has proved a huge success, the ship
featured was “The Pride of Canterbury.”
P & O Buyer, Catherine Gaskin, said “Our pop-up shop
programme offers our customers an enhanced shopping experience which includes
instore theatre such as tastings, GWP promotional activity etc. Plus with
Aurora we have a life size Yoohoo interacting with passengers – they love it.
We also see a significant upturn in sales through higher conversion and average
spend, this year we saw an Aurora sales uplift of plus 300%”
Aurora’s Travel Retail Sales Manager, Garry Stoner, commented:
“Our instore Yoohoo promotional activity has always been popular with our
retail partners and this year we have seen a record number of events across all
channels. The goal is to help our partners convert more passengers into
customers. Yoohoo is such a popular concept and we continue to substantial
growth; it was great to see first-hand this promotional activity working so
well with P & O Ferries”
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