Wednesday, 2 August 2017

Time Products (UK) Limited and Swiss Eyewear Group to introduce glamorous SEKSY sunglasses embellished with Swarovski crystals

Time Products (UK) Limited and Swiss Eyewear Group International AG have signed a long-term licensing agreement for the design, manufacturing and global distribution of sunglasses for the famous SEKSY brand. Time Products is a global watch company with a presence at over 200 airports and on board of 110 airlines and Swiss Eyewear Group is the creator of the innovative INVU ultra polarized sunglass brand.


“Our two companies complement each other perfectly. The expertise of Swiss Eyewear Group in designing and engineering high quality optical products, combined with our strong international footprint with the SEKSY brand in the global travel retail distribution channel, will create tremendous synergies”, says David Merriman, Managing Director of Time Products.
“Our design team in Zurich, Switzerland, is very excited to work with this glamorous brand.  The embellishing of the entire SEKSY collection with precious Swarovski crystals and the corresponding co-branding adds an intriguing creativity dimension for our design and marketing teams”, says Jerry Dreifuss, CEO of Swiss Eyewear Group. 
The SEKSY by Swiss Eyewear Group Sunglass Collection will be launched during the TFWA World Exhibition in Cannes, October 1 – 6, 2017. With a suggested retail price between Euro 65 and 79 SEKSY will be positioned in the attractive impulse segment and be the perfect accessory for the fashion conscious world traveller. The new SEKSY by Swiss Eyewear Group Collection can be seen on the MY Indulgence of Poole, and a small selection can also be seen on the Time Products stand M21 in the red village.

For further information about the SEKSY Sunglass Collection by Swiss Eyewear Group and to book your appointment in Cannes, please contact martyn@newthing.uk.com

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