Time Products (UK)
Limited and Swiss Eyewear Group International AG have signed a long-term licensing
agreement for the design, manufacturing and global distribution of sunglasses
for the famous SEKSY brand. Time Products is a global watch company with a
presence at over 200 airports and on board of 110 airlines and Swiss Eyewear
Group is the creator of the innovative INVU ultra polarized sunglass brand.
“Our two
companies complement each other perfectly. The expertise of Swiss Eyewear Group
in designing and engineering high quality optical products, combined with our
strong international footprint with the SEKSY brand in the global travel retail
distribution channel, will create tremendous synergies”, says David Merriman,
Managing Director of Time Products.
“Our design
team in Zurich, Switzerland, is very excited to work with this glamorous brand. The embellishing of the entire SEKSY
collection with precious Swarovski crystals and the corresponding co-branding
adds an intriguing creativity dimension for our design and marketing teams”, says
Jerry Dreifuss, CEO of Swiss Eyewear Group.
The SEKSY by Swiss Eyewear Group
Sunglass Collection will be launched during the TFWA World
Exhibition in Cannes, October 1 – 6, 2017. With a suggested retail price
between Euro 65 and 79 SEKSY will be positioned in the attractive impulse
segment and be the perfect accessory for the fashion conscious world
traveller. The new SEKSY by Swiss Eyewear Group Collection can be seen on
the MY Indulgence of Poole, and a small selection can also be seen on the Time
Products stand M21 in the red village.
For
further information about the SEKSY Sunglass Collection by Swiss Eyewear Group
and to book your appointment in Cannes, please contact martyn@newthing.uk.com
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