Hannes Koch joins FRAAS – The Scarf Company

FRAAS – The Scarf Company is delighted to announce that Hannes Koch from Travel Retail Cooperation will be joining its team as a consultant. Hannes Koch has vast experience in the Travel Retail channel having worked for numerous businesses including Heinemann, L’Oreal and NIVEA, before founding Travel Retail Cooperation.

Koch will be bringing his expertise in Global Travel Retail, local market strategies and sales execution to the textile and accessories company with the aim to help expand its distribution throughout the key regions.

Andreas Schmidt, Managing Director, FRAAS, comments “We are happy to announce that Hannes Koch from Travel Retail Cooperation will be joining us a consultant and fully support FRAAS in executing and adjusting our Global Travel Retail strategy. His experience and network gathered from years working at one of the major TR operators, on brand side and in his own business will be highly beneficial for an accelerated development of FRAAS in GTR.”

Hannes Koch, comments “I am convinced that the FRAAS approach for GTR is a great fit to the channel and will bring scarves to a different level, benefiting from 135 years of textile craftsmanship as a true manufacturer brand. It offers landlords and operators a fantastic brand concept which includes great POS tools and fully considers different passenger profiles, seasonalities and the specific needs of the GTR channels and regions. I am happy to contribute to the success of FRAAS and take part in this exciting journey!”

Hannes Koch and Andreas Schmidt will be available to discuss FRAAS- The Scarf Company at TFWA World Exhibition (Red Village, K29).