FRAAS – The Scarf Company is delighted to announce that
Hannes Koch from Travel Retail Cooperation will be joining its team as a
consultant. Hannes Koch has vast experience in the Travel Retail channel having
worked for numerous businesses including Heinemann, L’Oreal and NIVEA, before
founding Travel Retail Cooperation.
Koch will be bringing his expertise in Global Travel Retail,
local market strategies and sales execution to the textile and accessories
company with the aim to help expand its distribution throughout the key
regions.
Andreas Schmidt, Managing Director, FRAAS, comments “We are
happy to announce that Hannes Koch from Travel Retail Cooperation will be
joining us a consultant and fully support FRAAS in executing and adjusting our
Global Travel Retail strategy. His experience and network gathered from years
working at one of the major TR operators, on brand side and in his own business
will be highly beneficial for an accelerated development of FRAAS in GTR.”
Hannes Koch, comments “I am convinced that the FRAAS
approach for GTR is a great fit to the channel and will bring scarves to a
different level, benefiting from 135 years of textile craftsmanship as a true
manufacturer brand. It offers landlords and operators a fantastic brand concept
which includes great POS tools and fully considers different passenger
profiles, seasonalities and the specific needs of the GTR channels and regions.
I am happy to contribute to the success of FRAAS and take part in this exciting
journey!”
Hannes Koch and Andreas Schmidt will be
available to discuss FRAAS- The Scarf Company at TFWA World Exhibition (Red
Village, K29).
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