Champagne Lanson brings new look on-pack pouches to its seasonal Wimbledon Tennis Promotion

The world’s greatest lawn-tennis tournament, Wimbledon, is just around the corner meaning that summer in Europe has almost arrived, and – more importantly - that Champagne Lanson will be leveraging on its long-term sponsorship of the world renowned event to increase its presence in travel retail.

Highlighting its 75cl Black and Rosé Labels, the bottles will be dressed in on-pack pouches that differ in style from previous years. The Black Label sits in a royal blue pouch that mimics the polo shirts of the ball boys and girls of Wimbledon, while the Rosé Label wears a pink version of the shirt. As ever, both versions of the promotional pouches show off the Wimbledon Championship logo, and the addition on a miniature tennis ball on the zip gives it an instantly recognizable feel.

Currently available with Heinemann (Oslo, Copenhagen and Amsterdam), and with Lagardere-TR (London City and Luton) from June 7th until August 1st, the promotion is supported with Wimbledon inspired merchandising and eye-catching point of sales.

Champagne Lanson will also be showcasing its Black Label 20cl in World Duty Free stores as of May 25th. The small but perfectly formed bottle of Lanson will sit in an on-pack neoprene pouch, which has been designed to replicate the famous neon colour tennis balls.

Champagne Lanson Travel Retail Director, Olivier de La Giraudiere comments, “The summer is an important time for us, so utilising our partnership with Wimbledon is essential to help boost our sales of our Black and Rosé Labels throughout the vital summer months. We have been running this on-pack promotion for a number of years now, and we have seen very positive results over the time. We wanted to change the design this year and we feel that the new polo-shirt packs look great, so we are looking forward to seeing the results after these next few months.”

Paul & Shark brings a personal touch to HKIA

To celebrate the opening of Paul & Shark’s new boutique at Hong Kong International Airport, the luxury lifestyle brand has partnered with the airport authority and retailer Lagardère Travel Retail to offer travellers a free personalization service with every purchase.

From June 9-12 Paul & Shark is introducing its bespoke embroidery machine into the boutique, allowing consumers purchasing a Paul & Shark item to have their name, slogan, or flag embroidered within just a few minutes.

Says Paul & Shark Worldwide Travel Retail Director Catherine Bonelli: “The promotion is a fantastic way to show the consumer directly the quality and craftsmanship behind each piece of Paul & Shark clothing. It will create theatre and interest for the travelling consumer and enables them to take away something very exclusive, unique and special.

“As this period coincides with the Chinese Dragon-boat festival, we expect very high traffic through the airport and hopefully this will be reflected in sales.”

Bonelli says the activation shows the Trinity concept working in perfect harmony. “All parties were involved in planning and executing the activation, choosing the best timing for maximum impact, so we are very grateful to both HKIA and LATR.”

Haikou Meilan latest venture for Paul & Shark

Luxury lifestyle brand Paul & Shark has opened a new boutique at Haikou Meilan Airport, Hainan Province, China through a co-operation with HNA Group. opening on May 1, in the domestic departures lounge, the boutique is well placed in a very luxurious brand environment.

 Says Worldwide Travel Retail Director Catherine Bonelli: “We’re delighted with our location at Haikou Meilan Airport which gives Paul & Shark excellent brand visibility. As the gateway to Hainan – one of the most popular resorts and a mecca for duty free shopping – this is an exceptionally powerful location for Paul & Shark.”

Haikou Meilan represents the fourth opening for Paul & Shark in Greater China this year, where the brand now has eight airport locations in international, domestic terminals and downtown Duty Free. Further new boutiques are in negotiation following another highly successful TFWA Asia Pacific event.

“Asia continues to show strong growth for Paul & Shark and after another extremely busy week in Singapore this looks set to continue for the foreseeable future,” continues Bonelli. “We’re very confident of being able to announce a number of exciting new projects in the next few months.”

COACH ANNOUNCES COMMITMENT TO THE ASIA PACIFIC REGION

New York, Coach, Inc. (NYSE: COH, SEHK: 6388),a leading New York design house of modern luxury accessories and lifestyle brands, recently announced their commitment to the Asia Pacific region for its Modern Luxury shop renovation. By the summer of 2016, Coach will have over 25% of its Asian travel retail shop fleet fitted out with the new concept.

The brand’s new Modern Luxury retail concept is ideal for the regions’ fashion-conscious sophisticated consumers. Each remodelled store has a warm and inviting environment, which serves as the perfect home to showcase Coach’s newest products designed by Creative Director Stuart Vevers.

Paulo Colino, Divisional Vice President of Sales, Coach International, comments, “Coach has a very strong interest and stake in Travel Retail in the Asia Pacific region. We currently have a presence in 15 countries, with a total of nearly 80 shops – including airport, downtown, and cruise ship locations. The performance of the renovated stores have been very strong and the concept has been extremely well received by the Asian consumer. We are pleased with the progress we have made updating the stores and we expect to have nearly half of our shops remodeled in the region by the summer of next year.”

Some of Coach’s key renovations include:
Sunplaza and Chinachem with DFS in Hong Kong
Kansai Airport with Jatco
Hongqiao Wing 5 with Dufry
Sentosa Plaza with Valiram
DFS and China Duty Free in Siem Reap in Cambodia
Phuket Downtown with King Power in Thailand
Ginza with Lotte in Tokyo Japan
Kunming Airport with LS Travel in China
Costa Serena and Royal Caribbean Quantum of the Seas cruiseships with Starboard

“We are looking to expand our presence in areas where we can fully execute our Modern Luxury concept and provide consumers with a truly elevated shopping experience. Given the success we have seen in this region, we plan to expand into additional countries in Asia including India and Myanmar,” adds Colino.

Paul & Shark celebrates HKIA opening with limited edition Polo

Hong Kong International Airport is the latest to see the arrival of luxury lifestyle brand Paul & Shark. The new P&S boutique opened on May 17 in partnership with Lagardère Travel Retail and, says Worldwide Travel Retail Director Catherine Bonelli, is a great example of cooperation between the brand, LATR and the Hong Kong International Airport.

To celebrate the opening Paul & Shark has agreed with LATR to offer customers a limited edition Paul & Shark Hong Kong polo shirt, creating a unique opportunity to purchase a garment that is both exclusive and destination relevant.

“The polo shirt uses our ‘3 in1 kompact’ technology for an extra soft and light feel, combined with high washing stability and no peel,” explains Bonelli. “It is a wonderful quality polo shirt that has been given a destination feel with emblems of Hong Kong combined with the P&S shark logo in white and pale blue against a red panel both under the collar and at the sleeve edge. Restricted to limited availability, this is a wonderful collector’s item for any visitor to Hong Kong.”

Bonelli says the promotion shows the flexibility and dynamism of Paul & Shark in adapting to client’s needs. “ We see travel retail – and airports in particular – as an international stage for our brand. An opportunity to both touch our existing customers and reach new ones – where the overall profile of the passenger is in line with our target. We believe that, where possible, offering the consumer something different and exclusive in the airport is essential and indications are, already, that the promotion is proving very successful.”

Aurora brings an ocean of joy to travel retail

Aurora World, one of the leading global companies within the gift and toy industry, has introduced new additions to its Sea Sparkles and Sea Life plush ranges.

Sea Sparkles offers a collection of plush mermaids in a variety of bright colour combinations and sizes. From its huge 18” mermaids to the smaller 6.5” backpack clips, the Sea Sparkles range has become one of Aurora’s best selling items over the last couple of years, starting with just 6 different styles and now boasting over 50. Retailing at $10 to $29, the range provides a perfect gifting opportunity for young girls and is ideal for travel retail.

Also new to Aurora’s portfolio is the YooHoo & Friends Sea Life range, a collection of adorable, colourful sea creatures such as Tangee the Blue Tang Fish, Clownee the Clown Fish and Staree the Star Fish. Retailing at $10 to $19, the collection is perfect for travellers looking for gifts for young children with a keen interest in life beneath the waves.

Says Garry Stoner, Travel Retail Sales Manager of Aurora World: “Aurora is constantly looking to bring new concepts and ideas to life. The ocean is a truly intriguing and fascinating place not just for children but adults too, so we expect the Sea Sparkles and Sea Life collections to be particularly popular. Plush toys are a very important part of the travel retail category mix, and their potential for increasing basket size remains underestimated. This is changing however and we are now seeing significantly more interest from buyers who recognise the opportunities of the toy category in encouraging incremental sales.”

Aurora introduces captivating new concepts to travel retail

Aurora World is pleased to introduce a of number of new concepts to its portfolio of plush toys.

From the Fabbies range, children can enjoy endearing retro-style animal toys including Mcdougall the Scottish Terrier, Hugo the Pug, Oscar the Owl, and Felix the Fox. Each toy is available in 8” and 11” versions and retail from $19 to $29.

Also part of Aurora’s collection is the Gnomes range of super soft, super detailed Gnomes, offering huge ‘cute appeal’ for children and adults alike. Available in 3 sizes and 2 colour variations, the Gnomes are available from $10 to $29 and are also available in travel retail stores.

The Pammee Boutique range stars Pammee, a cute and adorable Fennec Fox available in a variety of styles including a ballerina, an ice princess and a mermaid. Pammee is available in 5” to 16” versions and ranges from $13 to $30 in travel retail stores worldwide.

Aurora’s Travel Retail Sales Manager, Garry Stoner says: “Our range is ideal for travel retail as plush is a key impulse purchase opportunity, the Pammee Boutique collection is certain to be a huge hit with young girls and the Gnomes are just so charming that they are popular with adults as well!”

Hershey World Travel Retail and Heinemann Duty Free power up with Reese’s at Frankfurt airport

Hershey World Travel Retail (WTR) has partnered with Heinemann Duty Free at Frankfurt Airport in a high profile promotion for its iconic Reese’s brand. For the first time in Europe, the promotion features ‘in person’ appearances by the Reese’s character.

Running throughout April, the promotion aimed to create theatre and consumer engagement within the retail space, encouraging footfall and building interest through a fun and entertaining activation — whilst at the same time encouraging sales of Reese’s products.

Featuring Reese’s travel retail exclusive pouches, including new Reese’s Dark Peanut Butter Cups Miniatures, the promotion combined gift with purchase with a fun game and giveaway, supported by sampling and photo opportunities.  Consumers were rewarded with a free Reese’s branded power bank with the purchase of any two Reese’s products, while everyone had the opportunity to walk away with a Reese’s luggage tag simply by spinning a wheel to see which of the range is their “thrill”.

The Reese’s character proved a bonus at the airport, giving travelers the chance for a “meet and greet” and to have their picture taken against the Frankfurt skyline.

Sampling of Reese’s products also took place.

Ruediger Stelkes, Purchase Director LTC at Gebr. Heinemann: “Hershey and Heinemann have an excellent working relationship, partnering together to create great activations for our customers that bring the airport retail environment to life. Always fun and designed to maximize the customer’s interest, this Reese’s promotion looks to have been extremely successful. The presence of the Reese’s character was definitely a good added attraction which created a lot of buzz and excitement for passengers of all ages.”
“We are thankful for the opportunity to partner with Heinemann on the premiere appearance of our Reese’s character in Frankfurt as this is a great opportunity to increase shopper engagement with our brands,” said Amy Wilson, Team Lead Europe and Strategy for World Travel Retail. “We hope to replicate this promotion in other key European locations based on the strong branding and consumer engagement benefits; however at this time this is the only planned activation featuring the Reese’s character. Hopefully he will be visiting another airport in Europe soon!”
   
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
To learn more -
Visit: www.thehersheycompany.com
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About Gebr. Heinemann SE & Co. KG
Gebr. Heinemann is one of the top players on the international travel retail market and the leader on the European market. It is the only family-run business among the global players of the travel retail industry. As a distributor, Gebr. Heinemann is supplying more than a 1,000 customers in 100-plus countries. In the retail sector, Gebr. Heinemann operates more than 300 Heinemann Duty Free and Travel Value shops, fashion label boutiques under license and concept shops at 78 airports in 28 countries along with shops at border crossings and aboard cruise liners. The family-run business has developed a branding concept designed to make its Duty Free & Travel Value shops truly unmistakable.
The Heinemann Duty Free brand is now present at numerous airports worldwide. On 115.000 square metres the retail operation now serves more than 40 million customers annually. The arrival in Sydney is a new chapter of Gebr. Heinemann´s 137 year’s history as the company is now active on all continents.

INVU by Swiss Eyewear Group: Finalist for two of the most prestigious entrepreneurial awards in Switzerland

Swiss Eyewear Group, with its innovative INVU ultra polarized sunglass brand, has been chosen as one of the three finalists for the 2016 Swiss Economic Award. This award recognizes the most successful entrepreneurial start-up companies in Switzerland and the winner will be announced June 9th, 2016.  In addition, Switzerland Global Enterprise, an organization that supports entrepreneurs and promotes Switzerland as a business location, has named Swiss Eyewear Group as one of the three finalists for the prestigious Export Award. “This is a great honor and a huge compliment for our INVU ultra polarized sunglass brand. It confirms that by offering consumers high quality Swiss engineered sunglasses at an affordable price we are meeting a strong market demand and exceeding customer expectations.” says Jerry Dreifuss, CEO of Swiss Eyewear Group (International) AG.

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INVU sunglasses are sold through the Travel Retail channel and Optical Retailers at a consumer friendly price of Euro 50 to 70, offering exceptional value for consumers around the globe.

For more information on Invu in the travel retail channel, please contact martyn@newthing.uk.com
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG.

A new Furla store opens in HKIA

Following a string of new store openings over Asia this year already, Furla is pleased to  announce the opening of a new 12sqm personalised store at Hong Kong International Airport - GM1 T1 East Hall.

Opened in partnership with DFS on the 14th of May, the new store features Furla’s bright and beautiful SS16 collection.

Says Gerry Munday, Furla’s Global Travel Retail Director: “It is always a pleasure to work with DFS and I thank them for their hard work with this new opening, this is a fabulous location for a Furla store, and with the brand’s ever growing popularity in Asia, I expect it to be highly successful.”

Rossi D’Asiago announces new US distribution partnership

Liqueur specialist, Rossi D’Asiago is delighted to announce that it has come to an agreement with US company, 375 Park Avenue Spirits to import its Antica Sambuca, Limoncello Rossi D’Asiago and Dolce Nero Espresso Liqueur brands. The agreement covers both the US duty free market and the US domestic market for three years.

Export Director, Nicola Dal Toso comments, “This is an exciting time for Rossi D’Asiago. Our new partnership with 375 Park Avenue Spirits is ideal for us, as it’s a step in the right direction towards us achieving our ambition of matching our domestic success in travel retail.”

“The demand for craft spirits has been growing in the US for a while now, so there is a real opportunity for us to tap into this upcoming trend, and become a well-known face in the region.”

Norman Bonchick, Chairman and CEO of 375 Park Avenue Spirits, comments, “We are delighted to be working with a brand that has already proven to be very successful. The liqueur market in the US is up and coming and we are positive that our customers will react very positively to Antica Sambuca, Limoncello Rossi D’Asiago and Dolce Nero Espresso Liqueur.”

The Dal Toso family is committed to producing only the finest Italian liqueurs. Currently, Antica Sambuca is the number two selling Sambuca brand in the world.  Handcrafted from a family-owned recipe passed down through generations, Antica is made with natural infusions, resulting in flavor profiles that are clean and true to taste. Limoncello Rossi D’Asiago uses only
the best quality raw ingredients such as Sicilian lemon peels and sugar to produce this iconic all natural lemon liqueur—no artificial coloring or preservatives. Dolce Nero Italian Espresso Liqueur is a decadent natural infusion of ultra-premium spirits and fine Brazilian coffee blends roasted to perfection in Italy.

“These three brands are an outstanding addition to the 375 Park Avenue Spirits portfolio,” said Bonchick.  “Our customers want high-quality, natural liqueurs with a sense of place—Antica Sambuca, Limoncello Rossi D’Asiago and Dolce Nero Espresso Liqueur are all authentically Italian liqueurs recognized for their quality and taste.  We couldn’t be happier with this new partnership.”

Antica Sambuca is currently listed at James Richardson Duty Free Shops and DDFS India, and Rossi D’Asiago is also in talks with an Indian distributor to help it expand its presence in the region even more. 

Deau Cognac releases new limited edition

Cognac specialist, Deau will be exhibiting at TFWA Asia Pacific (Stand A02) with a new limited edition of its Deau Extra Black. The edition has been named, Black Harmony to recognise one of the company’s most important values. The 1500 units have an estimated retail price of 2280CNY/349USD, and are being released to help to increase the brands recognition.

Olivier Hidier, Commercial Director, Deau Cognac, comments, “We are thrilled to be releasing this limited edition Deau Extra Black that ranks higher than our signature XO. We knew that we wanted to release something special to increase our recognition, but thought that this prestigious blend deserved more than just an exclusive gift-box. We wanted to bring some fun and liveliness to our portfolio, and this limited edition certainly does that.”

Comments Hidier, “We may be a small brand in travel retail in comparison to the main Cognac players, but we have a unique offering, which is quite exceptional, and one we feel is ideal for this region.”

Positive results for Travel Blue’s partnership with Braun, Oral-B and Duracell

Since its initial launch at TFWA World Exhibition several months ago, the partnership between the number one travel accessories company and the three famous international brands, Braun, Oral-B and Duracell has gone from strength to strength.

Travel Blue has kept the range to a maximum of six key items across Braun, Oral-B and Duracell. The selective offer from global brands forms part of Travel Blue’s wide portfolio and has already recorded some healthy sales results.

The range features the Oral-B battery powered toothbrushes and replacement toothbrush heads, Duracell most powerful batteries and the Braun Mobile Shaver and other key items from Braun. With key retail price points, each product has been targeted to generate impulse purchases.

Jonathan Smith, Travel Retail Director, Travel Blue, comments, “We are very encouraged with the sales results we have seen since the ranges’ initial launch last October. The three brands are renown internationally, so consumers instantly recognize the packaging and trust the quality and value of the products. Since October, our strategy has been to offer a concise range to our key customers and locations to establish a sales pattern and strong demand. As we are well on the way to achieving this, our next stage will be to expand the range later on this year.”

Klaus Mellin, owner of Tax Free Trade, P&G’s exclusive agents for Braun, Oral-B and Duracell in Travel Retail commented, “2016 has proven to be very successful for our co-operation with Travel Blue. We are looking forward to seeing how the partnership develops throughout the rest of the year, especially once we have extended the range.”

The range is currently being trialled at:
Lisbon Airport
Zurich Airport
Geneva Airport
Abu Dhabi Airport
Heinemann have recently listed key products in their assortment with Travel Blue
Beijing Airport
Shanghai Pudong

The range will also be available at the following airports in China:

Guangzhou Airport
Shenzhen Airport
Chongqing Airport
Chengdu Airports

New Furla store opens in BHX

Furla is pleased to announce the opening of a new 15sqm generic space within the newly refurbished Tumi-Furla store (previously The Fashion Place) in Birmingham International Airport.

Officially opened on the 28th of April in partnership with Lagardère Travel Retail, the new location is showing Furla’s SS16 collection.

Says Gerry Munday, Furla’s Global Travel Retail Director: “We have opened multiple new locations with Lagardère recently and thank them for considering Furla for this exciting new location. We would also like to sincerely thank Birmingham Airport Authorities for all their help and support with this project in the true spirit of The Trinity”.

Scorpio Worldwide and Revlon agree to extended distribution relationship

Travel Retail distribution specialist, Scorpio Worldwide and International beauty icon, Revlon have announced that Scorpio Worldwide’s inflight distribution rights for Revlon products have been extended to include distribution to all Asia and Middle East regions for the inflight channel.

Previously, Scorpio Worldwide’s distributorship included the inflight channel to Europe and Africa only, along with Scorpio acting as Revlon’s agent for travel retail ground shops and inflight in the Middle East. Under the new agreement, Scorpio Worldwide will continue to act as Revlon’s regional agent for Middle East travel retail ground shops.

The new 3-year deal – with an optional extension for a further 2 years – is an exciting time for both companies as they look to strengthen what has already proved to be a successful relationship.

Ian Cowie, Managing Director, Scorpio Worldwide, commented, “We have been working with Revlon for 3 years now and the brand has gone from strength to strength in the inflight channel under our guidance. We are delighted that our relationship with Revlon has been extended for, potentially, another 5 years. The combination of this, and the fact that we have expanded the relationship regionally to include the full Asian and Middle Eastern inflight channel is a testament to the success of the previous 3 years.”

“We have enjoyed helping to grow Revlon’s inflight business and look forward to continuing to do so with the innovative new products and compelling new packaging that Revlon is introducing to the traveling beauty user.”

Jerusa Moura, Travel Retail Director, Revlon, commented, “This is an exciting time for Revlon. Revlon’s inflight business has really taken off over the past 3 years. Our relationship with Scorpio Worldwide has played an important role in this success. The end of last year saw Revlon release some innovative new products and compelling new packaging, so Revlon looks forward to seeing how our brand develops in the inflight channel with these new opportunities.”

Furla opens new duty free store in Casablanca

Furla is pleased to announce the opening of a new 7sqm personalised corner in Casablanca Mohammed V Airport.

Officially opened on the 22nd of April in partnership with IDFS (International Duty Free Shops), the store is showing Furla’s Spring Summer 2016 collection.

Says Furla’s Global Travel Retail Director, Gerry Munday: “We are delighted to be present in Casablanca Mohammed V Airport and I thank IDFS for their support with this opening.”

MARS International Travel Retail appoints new General Manager

Gary Clarke has joined MARS International Travel Retail as General Manager, based in the Netherlands. Gary takes over from Craig Sargeant who left the position to lead the Mars UK Food business at the start of this year.

Gary has had a long career with MARS joining MARS Petcare Australia in 1999, working in a number of sales roles before moving to the Chocolate Australia business in 2003. His most recent role was as the Sales Director for MARS Chocolate Australia where he led a period of transformational growth. Gary’s leadership style is built on passion for the business, drive for results, enthusiasm and a strong focus on developing his team.

“I am delighted to be joining the travel retail industry and I can’t wait to work alongside the MITR team. This is an exciting time for the Category and I look forward to partnering with our customers to shape its future!” says Gary.

Gary’s transition to his new role commences in May 2016. He will be relocating to the Netherlands with his wife Deb, his three daughters Stevie, Mikayla and Joie.

Revlon brings top U.S. sellers to Singapore

Two of the most successful product launches this year in the U.S. come from iconic brand REVLON, and both will be highlighted at this year’s TFWA Asia Pacific Exhibition & Conference (stand K2 located at Basement 2). 

Revlon had the #1 eye launch in the U.S. this year with Revlon Ultimate All-in-One™ Mascara. This mascara is part of the new Revlon Mascara Collection, created specifically to simplify the way beauty users select their ideal lash benefit.

The Revlon Mascara Collection provides the looks the beauty shopper wants, without confusing product names and claims. These new mascaras take the “it’s complicated” out of mascara shopping by providing beauty shoppers with self-evident product benefits and product names describing the lash look that the product provides in a straightforward, unmistakable manner.

Revlon has created 5 new unique mascara and brush combinations to meet top consumer desired lash looks with names that speak directly to product benefits, such as:  Revlon Volume Mascara, Revlon Length Mascara, Revlon Definition Mascara and Revlon Volume & Length Mascara. Additionally, with results indicating that users are layering different mascaras to satisfy multiple lash benefits, Revlon has created Revlon Ultimate All-in-One™ Mascara. The “holy grail” of mascaras, this all-in-one mascara features all 5 lash transforming benefits, allowing consumers to achieve, using only one product, volume, length, definition, lift and intense color. Additionally, Revlon Ultimate All-in-One™ Mascara features a new Revlon Power Mini Brush™ with a hollow core designed for mega lash impact and easy application. Available in both waterproof and non-waterproof formulas.
Revlon also enjoyed top spot success with Revlon Ultra HD Matte Lipcolor™, the latest alluring product for a sultry, seductive take on matte lips. Revlon Ultra HD Matte Lipcolor™, which was the #1 lip launch in the U.S. this year, delivers a beautiful matte finish with a lightweight, moisturizing feel.

Revlon Ultra HD Matte Lipcolor™ is formulated with Revlon’s 100% wax-free gel technology providing high-definition color in every velvety smooth swipe. Now available in Travel Retail, it comes in 7 sultry shades, scented with fragrance of whipped vanilla and creamy mango. Each Revlon Ultra HD Matte Lipcolor™ comes with a plush, velvety applicator for easy, smooth application.

 Says Revlon Global Travel Retail Director, Jerusa Moura: “In the highly competitive world of color cosmetics, having both the #1 new eye launch and #1 new lip launch in the U.S. this year is an incredible achievement. At Revlon, we know and understand the importance of exclusive packs for the travel retail channel and they form a key part of our portfolio. However, offering top selling cosmetics singles is equally important, so we’re delighted to now be offering the Revlon Ultra HD Matte Lipcolor and Revlon Ultimate All-in-One™ Mascara to the travel retail channel – the latter as part of a great new mascara collection from Revlon.”

Moura says that Revlon’s new products are sure to be a hit in Travel Retail on the back of their success in the U.S. In particular, Asia Pacific is the fastest growing region for the industry and will continue to be a source of strong growth as the Revlon brand seeks to build its distribution in the region.

UNILEVER BRINGS HAIR BACK TO LIFE WITH TRAVEL RETAIL LAUNCH OF NEXXUS NEW YORK SALON CARE

TFWA ASIA PACIFIC Exhibition & Conference sees the global travel retail launch by Unilever International Travel Retail (stand G25/Basement 2) of Nexxus New York Salon Care, which presents the next generation of restorative hair care to the market. Based on the premise that hair is alive and when treated with protein is replenished with life and motion, Nexxus is already well established in the USA, and has a growing following in the UK and Brazil.

For travel retail, Nexxus is offering eight different regimens (otherwise only all available in the USA*), with each shampoo, conditioner and additional treatment/s having a targeted purpose. Crucially, each is custom crafted to work together as part of a total system that delivers intense nourishment to hair, restoring protein levels that have been lost and creating perfect equilibrium so it moves with beautiful fluidity. Says Unilever Global Travel Retail Business Manager Rosalyn Frayna: “We see Nexxus as filling an as yet untapped niche in the travel retail hair care market for a premium, upscale systematic range that will sit alongside and complement but not detract from our current Toni & Guy brand offer.

Nexxus brings a complete regimen offer into travel retail and Frayna points out that this brand offers significant unique selling points. Combining the best of science with the rarest and most exclusive ingredients of nature that include world firsts such as a water based serum infused with protein complex to nourish hair at the deepest level, the Nexxus range includes 20 patented formulas. The eight systems all use:

Silicone free shampoos: with 100% pure elastin protein and patented fibre actives to rebalance hair by cleansing and replenishing nutrients within, leaving hair responsive and prepared for the next conditioning step.
Conditioners: enriched with concentrated elastin protein and patented nano silicones that envelop the hair surface with an ultra fine film to restore the protective barrier, flattening cuticles for seamless movement, without adding weight. This increased lubrication makes hair more aligned, flexible and smooth. Microsheet Conditioner Technology, protected by 5 patents, acts as a lubricant that holds hair fibres apart by trapping water between them. This provides instant smoothness during rinsing, preventing tangling and reducing hair breakage.

The eight regimens are available to travel retail in 400ml sizes (otherwise only available in the USA) and include:
Therappe/ Humectress  - for normal to dry hair
Emergence – for weak and damaged hair
Youth Renewal – for fine or weakened hair

Oil Infinite – for frizzy or unruly hair
Nexxus HydraLight – for normal to oily hair
Promend – for hair prone to split ends
Diametress – for fine and flat hair
Color Assure – for coloured hair

Each system is presented in purposefully designed packs created in a sophisticated colour palette, with the tones of each collection reflecting an understated feminine softness and the whole being unified by the Nexxus iridescent flash which runs across all pack forms.

The Nexxus launch also benefits from the popularity of its New York Salon – said to be the most progressive in the world. Under the creative direction of Kevin Mancusso, clients are treated to revolutionary, unique and fluid journey of holistic hair restoration.
The Nexxus collection is supported by an extensive range of POS, merchandising systems including a pop-up store format (used in Selfridges, London) and can introduce theatre and animation into the retail arena through various options such as digital screens and an interactive mirror that can allow onsite stylists to analyze hair health, texture and density. Continues Frayna: “We are all aware of the need to encourage foot-fall into airport retail areas through consumer engagement. Nexxus is perfect for this with its focus on hair as a living concept – this enables us to create compelling visuals and interactive animations that will draw in consumers and encourage browser to shopper conversion.

We’re very much looking forward to introducing Nexxus to buyers at the Singapore show where we’ll once again have a very innovative and powerful stand that uses black and white brickwork to distinguish between this new launch and our existing travel retail brand: Toni & Guy. We have one wall in black brickwork for Toni & Guy and two in white for Nexxus – we’re optimistic that it will really stand out.”

* Four of the regimens are available in the UK and Brazil.

About Nexxus: An acronym representing Nature and Earth, United by Science with the xx’s representing the connection of science and nature.

From the very beginning, Nexxus has been a leading innovator in hair care. Founded by Jheri Redding in 1979, he was one of the first people to believe that human hair is alive, and when treated with protein, is replenished with life. Using science to explore different sources and types of proteins, Nexxus has always produced leading products. It was the creator of the modern day conditioner, one of the first to introduce keratin and other ingredients like antioxidants, vitamins and botanicals to hair products.  Nexxus developed a purposefully crafted system in which shampoo and conditioner each have a unique role that, together, restore hair, so it moves with beautiful fluidity, alongside
a styling range infused with a combination of high performing technologies for creating lasting and effortless looks.Until 2005, Nexxus was available exclusively in salons. Alberto-Culver purchased the brand and brought it into retailer distribution in 2006, mindfully protecting the salon-quality performance and luxury of every product.

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Follador goes ‘Upper Class’ with Virgin

World of Patria secures listing as Official Welcome Prosecco

World of Patria International (WOPI is delighted to announce that its is now supplying Follador Premium Prosecco to the VIP Lounge Virgin Atlantic at London Heathrow.

Virgin Atlantic has chosen Follador as the "Official Welcome Prosecco" for its Upper Class VIP Lounge at T3.

The British airline is renowned for the great attention it pays to the comfort of its travellers, both before and during the flight.  In the Virgin Atlantic Club House passengers enjoy a luxurious, cozy and relaxed environment where they can now enjoy delicious Follador Prosecco as part of the refreshment and food offer.

Says Mark O Murphy, Clubhouse Food and Beverage Manager: “We believe that our customers always expect to discover something special, new and memorable when they travel Virgin Atlantic Upper Class and that applies as much to the food and drink we serve as the entertainment onboard or the cabin design. Follador is a boutique brand, rather like Virgin itself, and is exceptional, bright golden and delicate. We had to have it for the Clubhouse menu. Simple as that.”

Adds World of Patria International Account Manager Sally Curson: “Follador is very much an ‘Upper Class’ Prosecco so it’s perfect for the Virgin VIP lounge. We’re extremely pleased with this listing which certainly supports the growing popularity of Prosecco generally.”