Having been showered with awards and accolades over the years, including being voted the Greatest Song of All Time, Bohemian Rhapsody has become more than just an iconic song to many.
RnR Brew Ltd, in conjunction with Queen have marked this great occasion and the passing of time, with the launch of Queen Bohemian Lager. Launched officially during the summer, it is now available in the: UK / Ireland / France / Germany / Denmark / Switzerland / UAE / South Africa / Brazil / Japan / Netherlands / USA with many more markets coming on stream by year-end. WOPI has been appointed by the brand owner to handle sales/distribution for global duty-free/travel retail markets.
Queen Bohemian Lager, brewed and bottled in the Kingdom of Bohemia, uses only Czech ingredients: Soft artesian water, Czech barley malt and Noble Saaz hops. For
Queen fans and beer lovers all over the world, it’s the perfect way to celebrate this milestone - Pilsner was a particular favourite with the band and legendary Freddie Mercury. The original Queen crest that graces the Queen Bohemian Lager was designed by Freddie while he was a student at Ealing Art College in London, where he earned a diploma in art and graphic design.
Says Rob Nichols, WOPI’s Managing Director: “We are honoured to have Queen Bohemian Lager as part of our portfolio, Queen have a phenomenal following and this is a great way for fans to celebrate the band’s history and phenomenal impact on the world of music. We’re expecting a huge demand for the beer through duty free channels, particularly the ferry business, and border stores.”
About World of Patria
World of Patria is originally a specialist wine, beer and spirits distributor with a
growing portfolio of products aimed at the travel retail market. It was founded in March 2006 by Rob Nichols to target the expatriate fraternity living in Europe. This expanded to cover large sections of the travel retail and duty free markets shortly after its inception. The company’s objective is to offer its customers a one-stop shop solution that provides them with a cost-effective and diverse portfolio enabling them to become leaders in their own market.
About Queen Bohemian Lager
Pilsner lager was born out of Plzen in the western half of the Czech Republic and previously part of the of Bohemian Kingdom back in the 1840’s and became known as the Bohemian Pilsner. The brewery was established in 1551 and is based in Southern Bohemia; a region of ponds, charming countryside and great beer.
Queen Bohemian Lager has taken everything that is unique and original from Pilsner beer including the brewmaster Michal Voldrich who was awarded 2014 Brewmaster of the year in the Czech Republic; not a small feat in a country that has the highest beer consumption per capita in the world. Queen Bohemian Lager uses only Czech ingredients, the beer is produced adhering to strict EU requirements for PGI (Protected Geographical Indication) status, as granted to products of special quality and produced within designated areas, similar to Champagne in the Champagne region in France.
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