REVLON has unveiled its first fragrance launch in over ten years, LOVE
IS ON Eau de Toilette, at TFWA World Exhibition (Yellow Village, A13). The new LOVE
IS ON Eau de Toilette is an important element of the brand’s strategy to
further spread its message that romance is on, attraction is on…LOVE is on.
The Revlon LOVE IS ON Eau de
Toilette is a sensual fragrance that is loved by women and irresistible to men.
With hints of Italian lemon and Sweet Berry, the fragrance is designed to be
the quintessential scent of attraction. Embodying the essence of love, the
heart shaped 50ml bottle appears to be floating in its packaging – giving it a
real air of romance. “Love is such a
positive emotion for everyone,” comments David Carvalho, Senior Vice-President
and General Manager at Revlon, “we want to particularly celebrate and inspire
romantic love –tapping into the role that cosmetics and fragrances play in the
seduction and attraction. The introduction of our new LOVE IS ON Eau de
Toilette to the Travel Retail industry is an exciting step for REVLON, and this
exhibition is the perfect place to launch it.”
Also being showcased at TFWA is the
new Love Series set, exclusively developed for Travel Retail. Having made its
debut at the TFWA Asia Pacific Exhibition, the new travel sets are being
introduced to extend Revlon’s range offering.
The new Revlon “Love Series – Lips”
set offers travellers 2 different lip looks - red and nude – with 2 lipsticks, 2
lip gloss and 2 lip liner accordingly. The new “Love Series – Face” includes a
compact primer, a highlighting palette, a blush and multi-use eye-brightener.
Each set also includes a free cosmetic bag, exclusive to the Love Series. David,
continued, “The new Love Series sets are designed to delight our consumers who
are buying to gift to loved ones back home. It brings the glamour and high quality
we have in our line, with a complete regimen solution for our consumers.”
Also being presented in Cannes is a
new exclusive travel retail set featuring REVLON Ultra HD™Lipstick. The REVLON
Ultra HD™ lipstick retail set offers five shades of the revolutionary wax-free lipstick
together in an exclusive set for travel retail. The five shades offer a female
traveller a variety of day and night looks, and the addition of a free HD Lip
Lacquer will give her the finishing touch she needs for the complete Ultra HD
lip look.
“We are very happy to bring all this news to
the channel,” David continued. “More often than not, passengers leave the
beauty area within airport shops without finding what they want, and very often
because they cannot afford the prestige brands. This is a great opportunity for
Revlon, which is well positioned to satisfy these consumer needs by offering
high quality, affordable products. By expanding our portfolio in travel retail from
cosmetics into fragrances, along with our new special regimen packs and premium
hair care, we believe that travellers will find these to be compelling
alternatives to higher-end prestige brands. Travel retail is a priority for
Revlon and we will continue to support the growth and development of our
customers. We are also really excited about Cannes this year, and promise all
visitors that LOVE IS ON all week at the REVLON booth!”
No comments:
Post a Comment