These two factors, along with the growing importance of products for the cash till point and an awareness of the emotional importance of confectionery in enabling a gifter to express him or herself, are the key elements behind PVM’s new introductions in Cannes.
In general, the new lines are targeted at two groups and covering two purposes: snacking/sharing and giving aimed at kids and young adults. “Choices are very limited for young adults and yet this is an important market sector which we are keen to exploit,” continues de Vree.
The new lines feature core brands Chupa Chups and Mentos with the emphasis on new gifting lines, along with sharing bags and snacking lines which – alongside the existing rationalized portfolio – will give PVM one of its strongest line ups yet.
Available to buyers from March 2016, all the following fabulous new lines are exclusive to travel retail:
Chupa Chups Sweet Magnet. Designed to capitalize on the emotional possibilities of confectionery, these travel related magnets packs will turn a fridge into a truly memorable experience! With different emotional messages, such as Love you, Miss you, Want you and Thank you, each box comes with eight different mini fruity lollipops and over-sized message magnet. Says De Vree: “This gift is ideal for young adults who may find sharing their emotions face to face a little difficult. This enables them to tell loved ones that we love them, miss them, appreciate them and cannot live without them! This is an ideal way to do that in a sweet treat way!”
The Chupa Chups Fun Pen is the perfect trigger for kids to be creative and make real art out of a Strawberry lollipop, whilst enjoying their own painted wafer or candy. Children will love the fact that the pen has edible ink with which they can decorate the lollipops and wafers – perfect for keeping them quiet on rainy days or long flights. This gift item comes with four strawberry lollipops, two fun pens two edible wafers, so let the FUN begin.,
The Chupa Chups Mini Sour pouch bag is ideal for snacking and sharing. Each stand-up pouch bag comes with 40 trendy-flavoured mixed sour fruit mini lollipops and has a window to see the product inside.
Mentos Mini UFO Dispenser. Appealing to the wonderful imagination of children, the new Mentos Mini UFO Dispenser will fire up all sorts of play and story opportunities! Available in red or blue, each “UFO” comes with fun alien stickers allowing children to personalize their own dispenser, which can be easily refilled. Each dispenser comes with eight mini Mentos rolls for easy portion control in cola, orange, lemon and strawberry flavours along with nine stickers.
Mentos Secret Book. Young adults often like to keep secret possessions and the new Mentos Secret Book allows them to do just that. The modern “Live the World” travel design is the perfect destination gift with great added value. Each box, shaped to resemble a book is within a plastic sleeve for protection and includes eight rolls Mentos fruit.
Mentos Now Mints. The perfect refreshment for whenever and wherever, this brand new pocket-sized tin comes in three different flavours: Sweet Mint, Strawberry & Euca Menthol. Each tin contains 120 mints and is perfect to for snacking, sharing and refreshing the breath. Says De Vree: “Mentos Now Mints are perfect for the cash till area which continues to grow in importance. Travellers are increasingly expecting to find an offer at the cash till point and confectionery items such as this are perfect for increasing the average basket size.”
“The biggest challenge is to increase the share of space for confectionery within the duty free shop,” continues De Vree, “Getting the right assortment is vital; we have to meet the needs of the travelling consumer.”
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