Clé de Peau Beauté, one of Shiseido Group’s pillar brands, is available domestically throughout Asia, and is especially successful in Japan, Hong Kong and Taiwan. It has been earmarked by Shiseido Group for significant expansion within the travel retail channel in 2016 and beyond.
Clé de Peau Beauté is known for creating products that are based on breakthrough skincare science and world-first discoveries. The new and innovative Clé de Peau Beauté collection of “Radiance transcending time” taps into modern consumer demand for luxurious care – key skincare trends across the globe.
The line features the brand’s exclusive, state-of-the-art Illuminating Complex EX. Created by Clé de Peau Beauté Laboratories, this is a combination of moisturising and retexturing ingredients that normalizes communication within skin and works to reduce the appearance of damage caused by environmental stress.
The beautifying benefits of Illuminating Complex EX are inspired by Platinum Golden Silk, a luxurious fluid derived from silk fibres and Japanese pearls. It promotes the skin’s natural ability to process information and release “memories” of past imbalances. The result is vibrant, radiant, smooth-textured skin that is plump with moisture and glows from within.
The new Illuminating Complex EX is anchored within Clé de Peau Beauté’s core skincare products: lotions, day and night moisturizers, and the upscale La Crème.
The face and brand muse of Clé de Peau Beauté is actress Amanda Seyfried, chosen for her ability to convey the brand’s values of luminous sophistication, joy, and pure, natural radiance.
“Clé de Peau Beauté aims to unlock a new world of beauty,” noted Philippe Lesne, Global Travel Retail President. “Thanks to the inclusion of Illuminating Complex EX, Clé de Peau Beauté products now work even more effectively within the skin itself to deliver visibly stunning radiance.”
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