Travel Blue, the No1 travel accessory company has joined
forces in Travel Retail with Braun, Oral-B and Duracell, the 3 famous
international brands.
Exhibiting at TFWA World Exhibition (Red Village, M24), Travel
Blue will be offering a selective range of these global brands, which will form
part of their Travel Blue offer and will feature on their display stands,
already present in hundreds of airports in over 100 countries worldwide.
This new project will potentially offer these highly popular
brands to hundreds of million of travellers, worldwide and will generate
additional sales to the retailer on existing space.
For the retailer, this is incremental business and a great
opportunity to stock these amazing brands, without finding any extra space.
Avi Levin, Owner and Managing Director of Travel Blue said:
“We are delighted about
this new collaboration to offer these 3 global brands. The carefully selected
range we are offering, are a natural extension to our well established
distribution, especially in the airport shops working with the top global
operators.”
Klaus Mellin, owner of Tax Free Trade, P&G’s exclusive
agents for Braun, Oral-B and Duracell in Travel Retail commented “we are
delighted about this cooperation with Travel Blue which will bring additional
placements at key international airports around the world.”
This very concise range will feature key retail price points
targeted to generate impulse purchases of travel essentials. These include
Oral-B battery powered toothbrushes and replacement toothbrush heads, Duracell
most powerful batteries and, of course, the Braun Mobile Shaver and other key
items from Braun.
For more details visit Travel Blue and Braun at the Tax Free
World Exhibition, Travel Blue stand number is M24. Braun stand number
Mediterranean Village, P15.
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