In a new direction for the company,
World of Patria International (WOPI) is bringing a range of high fashion travel
and make-up bags from one of the UK’s trendiest young designers to TFWA
World Exhibition (stand
G13 Blue Village). Emma Lomax offers a beautiful range of hand-finished, embroidered
bags and accessories that are practical, functional, and lovingly designed to
make everyone smile.
Already taking the
UK market by storm, with top-level consumer media coverage and high-profile
listings including Selfridges, Harrods, Harvey Nichols, Fenwicks and Fortnum
& Mason, the Emma Lomax collection is now available to travel retail
exclusively from WOPI.
With price points
designed to be accessible to both medium and high-income shoppers aged from 21
to 60, designs are bold, fun and stand-out. Top selling make-up pouches with
designs including Luscious Lips and Lipstick 16 Lips will brighten up any
consumer offer, while the transparent SOS bags for life essentials are perfect
to sell individually, with contents, or can be used as the basis for an amenity
kit or gwp against a cosmetic or skincare purchase. With motifs such as
airplane and anchor, the SOS bags are perfect for travel retail.
Says Sally Curson,
International Account Manager: “Table displays of Emma Lomax cosmetic,
makeup and SOS bags in Fenwick’s
and counter displays in Selfridges have proved phenomenally successful, clearly
driving incremental impulse sales. Fenwick reports triple digit growth in sales
of cosmetic bags this year, with new designs added each month to maintain
interest and freshness.”
With listings
already agreed through International Diplomatic Supplies, WOPI is confident
that Emma Lomax bags will be one of the highlight new brands at TFWA World
Exhibition this year.
To make an
appointment to see the bags, contact Sally Curson at WOPI
About Emma Lomax: A talented designer, Emma started
embroidering at the age of eight. She learnt from both her mother and the
talented seamstresses at the Royal School of Needlework in Hampton Court
Palace. With the support of friends,
family and with an initial order from one of Britain’s top retailers she started her own label in 2012. Each product
in the range is designed by Emma. She creates all the first samples herself, by
hand. Then limited edition runs of each bag are produced, with talented
seamstresses hand finishing each bag.
Today Emma Lomax
bags can be found in many top retailers. Her designs have been featured by
Vogue, Elle, Harpers Bazaar and a host of other respected publications.
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