This year sees a step-change in the direction of Imperial Tobacco’s
stand at TFWA World Exhibition & Conference (Gold GO6) as the company moves
to the theme “Experience and Evolution”. The completely new stand will express
a corporate feel with a modern, futuristic look that will take visitors through
a journey of discovery about Imperial Tobacco Group (ITG), its brands and key
facts about the tobacco history and business.
“We will highlight to our customers that ITG has huge experience and
knowledge of the global travel retail industry whilst, at the same time, is
ready to evolve and be prepared for the future.” says Andreas Lemke, General
Manager Global Travel Retail. “We are a company with a wide brand portfolio
that completely understands its customers and the market in which we operate. The
nice part of it is that our customers have been partners in that evolution through
the years and they will recognize our past whilst creating the future with us.”
Last year saw a transformation incorporating the Travel Retail business
and the Global Duty Free department forming the new Global Travel Retail unit.
“ITG’s emphasis is to follow key travelling nationalities with their key
brands, namely Davidoff, Lambert & Butler and Gauloises. By connecting
directly with the consumer and then keeping in touch throughout the consumer`s
journey we can measure our achievement in terms of maintaining brand loyalty or
switching from a competitive brand to one of ours.” says Andreas Lemke.
In Cannes, ITG will be talking to its customers along these lines,
aligning activations and promotions with brands relevant to traveling nationalities.
Davidoff Cigarettes, Imperial Tobacco’s luxury global cigarette brand,
remains the key focus for ITG, with Cannes continuing to roll out its “For The
Hunters” marketing campaign, alongside regional product launches. Moreover the
new campaigns for Gauloises and Lambert & Butler will be presented to the
global Travel Retail audience.
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