Over four days in September, highly-regarded kilt maker Beverley Scarlett took centre stage at Aberdeen Airport to demonstrate the traditional art of hand-stitched kilts. Having learned her craft from one of the last tailors and master kilt makers for the Scottish Regiments, Beverley was involved in developing the National Occupational Standards for Kilt Making and the SVQ in Traditional Handcraft Kilt-Making Skills.
In addition to the kilt-making display, tastings of The Balvenie Triple Cask range of travel retail exclusive whiskies were offered to departing passengers. The activity coincided with the Offshore Europe Conference & Exhibition, a biannual event that attracted over 55,000 attendees from the oil and gas industry to Aberdeen.
The promotion was a major success, with weekly sales of The Balvenie whiskies in the World Duty Free store up 228% versus the same period last year and well above the overall malt whisky sales increase of 27% at Aberdeen Airport.
William Grant & Sons director Europe travel retail Andre de Almeida said: “The character and exceptional quality of The Balvenie Single Malt Scotch Whisky is due to the fact that the distillery retains a level of craftsmanship that other malt whisky producers no longer tend to employ. It is this unbreakable bond between the maker and its product that we wanted to showcase at Aberdeen Airport as it highlights the importance of the craft – whether making the best example of hand-stitched kilts or the epitome of craftsmanship: The Balvenie.”
The Balvenie Distillery is the only one to grow its own barley, have traditional floors for malting the barley, a team of coopers mending and preparing every cask, a coppersmith to tend the stills and a Malt Master to hand select its whiskies for bottling.
ENDS
Click on www.williamgrant.com for more information on the Company and its brands
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