Drawing on its iconic DNA of traditional Made in Italy craftsmanship and fabric innovation, Paul & Shark once again offers a collection that offers unparalleled quality with unique designs.
The key, believes Travel Retail Director Catherine Bonelli, is to inspire and excite travellers as they explore the airport retail environment. Bonelli is confident that Paul & Shark’s new Travel Easy Care range from its Smart Casual collection will fit the bill – combining a casual, elegant look with fabric that makes it stand up to the pressures of packing and long journeys!
The Travel Easy Care range includes coats, gilets, shirts and trousers, created using a special treatment that softens the fabric and makes it easier to care for. More importantly, the garments are crease-free from dawn till dusk, ideal for the traveling man who is always on the go.
Catherine Bonelli comments, “TFWA World Exhibition is the highlight of Paul & Shark’s year. Introducing our new collection to existing and potential customers is a very exciting time for us. As our travel retail distribution continues to grow globally, it is vital that each new collection continues to ‘wow’ and shows off the quality and uniqueness of Paul & Shark - this year we have definitely achieved this and I am confident that the Travel Easy Care line will stand out as a must-have essential item.”
Alongside the Smart Casual line, Paul & Shark will be featuring its core Sportswear line. With a broad colour palette ranging from classic whites and blues, to bolder limes and fuchsias, the brand’s heritage is transformed into a range of stylish, modern garments. With a rubber-coated linen double-breasted jacket, a classic Vichy print windbreaker, and a polyester and nylon 3D mesh jacket the line keeps pace with the very latest trends.
The Luxury Collection is a lavish range featuring high-quality materials - such as cashmere and silk - combined with expert craftsmanship. Designed for the most demanding of travellers, this collection embraces clean and sophisticated lines along with more traditional colours at the blue to dark brown end of the spectrum. Jackets are the stars of this line, with leather and cotton or cashmere and silk offerings that include technical details such as laser perforations. All knitwear is 100% silk, while the shirts are made from piqué cotton and the trousers from supima, the world's finest, incredibly soft cotton.
Personalisation will feature on the Paul & Shark stand with its embroidery offering. Showing its flexibility and ability to customise; an intricate tooling machine will allow Paul & Shark to embroider a name or message of choice on the items offered.
“Offering embroidery both in Cannes last year and at TFWA Asia Pacific has proved a very powerful and effective method of showing potential and current customers the quality of our products,” continues Bonelli. “We received such positive feedback that we just knew we had to repeat the offer this year. Our tooling machines take up so little space that they are easily incorporated into our stores, giving us a real uniqueness. It’s a tool that can easily be incorporated into airport retail and we are about to announce an activation with a key operator this summer.”
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