Tyko takes to the seas with Breo

Tyko Brands Ltd has announced its first venture into the cruise sector following an agreement with leading concessionaire Harding Retail. With its first listings onboard vessels confirmed for Q3, Tyko Brands has been working alongside Harding Retail to design the perfect range of Breo Sunglasses for the cruise guest.

"Harding Retail is proud to be working with Tyko in announcing the launch of Breo Sunglasses on board our new P&O Australia ships - Pacific Aria and Pacific Eden,” says Louise Parsons – Buyer Fashion Division.

“Breo provides an injection of colour and style at a competitive price point making this a fun brand which will fit perfectly with our Australian guests and will provide a playful, and exciting addition to our existing range."

This first step into the cruise business comes following continued success for the company’s portfolio of brands with the Ferry sector, including both Stena and Brittany Ferries.

“We see the Cruise and Ferry sector as a strategic area for 2016,” says Tyko Brands European Sales Manager Janice Smith. “Since launching in 2008,Tyko has seen tremendous growth – not just in our core inflight business where we now have some 300 listings on over 100 airlines globally, but on the ground, which has seen a 75% growth since 2013, and with ferries, where we continue to see great opportunities. The cruise market seems the next logical step for Tyko Brands, and we are delighted that Harding Retail has put its trust in us for this first project.”

Alongside Breo, Tyko’s travel retail brands include the phenomenally successful Hippie Chic and the modern classic Kartel watches. “We see potential for all these brands with cruise lines,” continues Janice Smith “It’s a market which serves a wide ranging passenger demographic from families cruising the Med to couples on luxury round the world adventures. This creates a massive opportunity for Tyko and we are looking forward to a successful launch and continued growth within this sector.”