Luxembourg, September 2015 – Stoli® Group today announced the appointment of Lars Vestbirk as Marketing Director
- International, effective immediately. Lars has been promoted from his current
capacity of Global Brand Director, and will continue to lead the development of
Stolichnaya® Premium Vodka and elit™ by Stolichnaya® around the world.
Vestbirk is a drinks industry veteran, with over 9 years’ experience in
international spirits brand management. He graduated from Copenhagen Business
School in 2007 with a Master in Business Administration and Commercial Law, which
included time spent at the Australian Graduate School of Management MBA course
and London Metropolitan University.
Previously Vestbirk has held various marketing roles with Belvedere
Group amongst other handling Danzka Vodka globally.
Joining SPI Group in 2012 as Global Marketing Manager, he progressed to
Global Brand Director, leading the global brand strategy with highlights
including the successful launch of THE Vodka Campaign the Stoli® Night Limited Edition
program and implementing a globally consistent BTL strategy.
Rob Cullins, CEO comments: “Lars has done an
outstanding job in leading the Stolichnaya brand platform over the past few
years. I’m very pleased to recognize his efforts and contributions to the Group,
by having him lead our International Markets’ brand strategies and marketing
resources.”
About Stoli® Group
Stoli Group is part of
the SPI Group (headquartered in Luxembourg) with operational business units
across 4 continents and distribution in 175 countries, led by a multi-national
management team.
With almost 1 bottle of
Stolichnaya® Premium vodka sold every second, each one defines the benchmark for
quality with a meticulously crafted liquid that meets the highest alcohol
standards - Alpha Spirit. Distilled in the Group’s own ultra-modern raw alcohol
distillery in Tambov, Stoli’s exceptional purity is achieved by controlling the
process from grain to bottle using only the highest quality ingredients,
quadruple filtration and only three times distilled.
For more information
visit www.stoli-group.com and www.stoli.com
Find us on Facebook at facebook.com/stoli and on Twitter @Stoli
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