Champagne Lanson is reconfirming its commitment to the global travel retail industry with a new strategy to further develop the business through the introduction of innovative products and line extensions.
'We have 250 years of historical heritage behind us and a dynamic management team since Lanson Champagne House integrated with family group Boizel Chanoine Champagne in 2006 (now Lanson-BCC),' says export director Olivier de La Giraudière.
'We believe we are at the top of our game in terms of offering quality combined with innovation to travel retail, but have kept quite quiet about it. Now we feel the time is right to be more proactive in telling the industry what we are doing and what we can offer them.'
The last four years has seen a number of initiatives from the company such as The Extra Age Range – a trilogy of high quality Brut, Rosé and Blanc de blancs; the continued development and selective offering of the exceptional Lanson Vintage Collection; and the launch earlier this year of the latest Pink Label Lanson Rosé Champagne. Decorated with sparkling hearts, the famous pink Lanson bottle underscores the brand's bold, creative spirit.
The company is now in midst creation of a limited prestige cuvée Blanc de blancs "Clos Lanson", currently waiting for its perfect maturity in Lanson cellars. 'This is going to be something really very special which, for travellers looking for the very best of the best, will be a perfect addition to prestige airport outlets,' says de La Giraudière.
This year will also see a number of exclusive initiatives for travel retail, developed both for individual partners and the business as a whole. 'We've got some interesting projects in the pipeline which we will be announcing in due course,' adds de La Giraudière.
In order to achieve its development in the Travel Retail business, Lanson is proud and happy to be working with Essential Communication as its specialised communication agency.
June 2014
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