To cater for the important seasonal gifting opportunities offered within travel retail, Godiva Chocolatier has introduced two exclusive ranges for Christmas and Chinese New Year.
Christmas 2014 Collection. With this beautiful chocolate gift-box assortment, Godiva is sure to be part of all festivities at the end of the year.
With a festive bright variation of reds, hints of gold, glitter and sparkle, the collection truly represents the magic of the holidays. Consumers will be delighted by the delicious selection of 20 chocolates, including two new exclusive pieces specially created for this collection, or the 12 truffles including five recipes from the new 'Truffes' collection. The Godiva Christmas 2014 Collection will be on shelf from October 2014.
Chinese New Year 2015 Collection. To celebrate the year of the Goat, Godiva has reinforced the elegance of this sign with a delicate and personal interpretation from the gift-boxes to the exclusive chocolates inside.
Travellers are sure to be tempted by the 15 pcs gift-box offering two chocolate pieces exclusively created with flavours inspired by the Asian culture. For lovers of plain chocolate, the 48 pieces gift-box offers two limited edition carrés: Milk Bresilienne and Dark Peru.
The Godiva Chinese New Year 2015 Collection is being launched in November 2014.
'Both collections were introduced at TFWA Asia Pacific Exhibition where they were very well received. Seasonal gifting lines offer excellent opportunities for retailers as travellers look for themed products for festive occasions and they remain an important element of our product development each year,' says Christoph Neusser, VP/GM Global Travel Retail. Both will be available for a limited time in Travel Retail.
Starting in Belgium in 1926, Godiva has developed a world‐wide reputation for excellence with a presence in over 70 countries offering a wide range of chocolate creations. Inspired by the values of Lady Godiva, her passion, generosity, boldness and pioneering spirit, Godiva whatever the occasion. Perfectly combining its craftsmanship and heritage, Godiva's chocolate has become synonymous with luxury and innovation in Belgium tradition, bringing the best of Belgium to the world.
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