Furla is pleased to announce the opening of a new downtown store in collaboration with JPT Duty Free, at the ZOFRI Mall in Iquique, Chile.
Officially inaugurated on June 19th, the 63 square meters space currently displays Furla’s Cruise Collection and the Spring/Summer 2014 Main Line of handbags and accessories.
The event was attended by major executives including Tarana Thadani and Prakash Thadani of JPT, Giorgio Machiavello, vice president of Zofri, and Furla Senior Associate Account Executive Kelsey Williamson.
True to the brand’s style, the opening was supported by a high profile branding strategy including 12 Furla Billboards and advertising via 80 Airport Trolley Carts.
In the evening more than 180 guests were also invited to an exclusive cocktail at the Hotel Terrado, where the Spring/Summer 2014 Collection was showcased.
As declared by Furla Global Travel Retail Director Gerry Munday: “This is an absolutely beautiful store and is expected to become a key attraction at the ZOFRI Mall. We have received excellent support from JPT in organising the opening and are very delighted about the positive feedback, especially from the local media”.
June 2014
No comments:
Post a Comment