WORLD FIRST - HENDRICKS'S G.O.S.H. VINTAGE HAIR SALON AT CHANGI AIRPORT

A HAIR-RAISING RETAIL THEATRE

1^st May – 30^th JUNE

CHANGI AIRPORT TERMINAL 1 DEPARTURES CENTRAL MIX-IT BAR

Taking consumer feedback in all seriousness, HENDRICK’S Gin has heeded the call to end bad hair days in the airport for good. Time-starved travellers can now delight in the pursuit of extreme keratin refinement with the launch of the world’s first Hendrick’s Gin Oscillating Sensory Helmet (G.O.S.H.) vintage hair salon in Changi Airport Terminal 1.

Whereas salons of the past have offered leeching, surgery and fire cupping, we are more than pleased to launch G.O.S.H. as the only apparatus of its kind which relaxes the scalp whilst  travellers enjoy the aroma of Hendrick’s Gin cocktail. G.O.S.H. revives the lost art of generating a beverage miasma using the effervescent charms of the quinine-rich tonic, rose petals of the curious botanical world and fresh cucumber. 

Recreating 1920s Parisian chic, impeccably groomed salon assistants hand travellers an appointment card for a literal “brand immersion” experience at the salon and to enjoy a cocktail at  the salon bar. The astounding G.O.S.H hair salon machine emits cucumber and rose flavoured dry mist for a surreal sensory experience, with a Hendrick’s Gin cocktail in hand.  Travellers are also  asked to sign an indemnity waiver form, in the form of a participation scroll which they can keep after the experience.  

‘We are thankful for a great partnership with DFS in Changi. This has led to a revolution in the white spirits category and has driven significant category growth above expectations. We pride ourselves in tailoring new and bespoke experiences to retailers to unlock category growth and drive footfall to store,’ says WGS Asia-Pacific Travel Retail Director Scott Hamilton. 

“We are delighted to partner with WGS Asia-Pacific Travel Retail and to immerse globetrotting customers passing through Singapore Changi Airport in this fun and unforgettable retail experience. This truly elevates our already outstanding wines and spirits offering at Changi and sets a new standard for the category,” says Roberta Leung, Director of Merchandising - Spirits, DFS Group.

Running from 1^st May to 30^th June 2014, Hendrick’s Gin also offers a 2-bottle purchase bespoke gift in the form of a cucumber aroma reed diffuser kit, where consumers can delight in all things cucumber in the comfort of their homes 

  

To satisfy your curiosity on HENDRICK’S GIN, visit: www.hendricksgin.com 

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ENDS

Notes to editors: 

HENDRICK’S is available in a 100cl bottle (ABV 44%),retailing at all major airport duty free stores and all good bars and restaurants across our green and pleasant land. 

HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, HENDRICK’S is distilled in Scotland, in miniscule batches of only 450 litres at a time. Only HENDRICK’S is made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK’S is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours. 

Hendrick’s is made by William Grant & Sons - an award-winning, independent, family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of The Balvenie single malts and the world’s fourth largest blended Scotch Grant’s, as well as selected other spirits, including Tullamore Dew and Sailor Jerry. www.williamgrant.com