William Grant & Sons has created a fun and colourful “Brazil Dress Up” activation to support the launch of the Glenfiddich Cask Collection in Brazil this month. The activation is being held at arrival & departure stores in Rio De Janeiro (2 terminals) and São Paulo (3 terminals) throughout May.
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The promotion entails the makeover of 10 stores, covering them with big banners, backlights, videos and additional gondola/backwall exposure. Tastings are being held in 6 stores with decorated bars, promoters and informative leaflets.
Says Laura Chedid, Dufry Global Promotion Manager for Liquors: “We are thrilled to partner with William Grant & Sons to launch the Glenfiddich Cask Collection. The Brazilians' interest for premium whiskies has been growing and to be able to taste the three variants while shopping in our stores will definitely make them appreciate the brand even more.”
Adds Jose Castellvi, WGS Regional Director Duty Free Latin America & Carribean: “On behalf of William Grant & Sons I would like to thank all of the Dufry Brazil staff for all of their support in making the Glenfiddich Cask Collection launch in Brazil a huge success. Special thanks goes out to Laura Chedid and her team for making this happen. Dufry is a global parter for WGS and this activation exemplifies our commitment to working together and growing our mutual businesses.”
Crafted to offer three distinct flavour profiles, designed to appeal to the varied preferences of single malt drinkers, the Glenfiddich Cask Collection capitalises on the increasing global demand for single malts and the growing requirement by travellers for travel retail exclusives.
Glenfiddich Select Cask is an elegant whisky with layers of sweetness, spice and hints of citrus, matured in hand-selected aged Bourbon, European oak and red wine casks to impart a beautifully soft taste. Glenfiddich Reserve Cask is matured in distinctive Spanish sherry casks used for their mellow and rich flavour characteristics. Deliciously smooth and silky, the whisky is sweet and spicy, with a complex flavour that evolves in the glass.
Glenfiddich Vintage Cask is matured in European Oak and American Bourbon casks to impart a smoky, peaty taste that lingers intriguingly with intermingled leafy, floral undertones. The finest expression of the Cask Collection offer, Vintage Cask is inspired by the first Glenfiddich spirit that flowed from the stills in 1887, when barley was traditionally malted in kilns at the distillery over furnaces fuelled with dried local peat, infusing the whisky with a unique smokiness. The new Cask Collection Vintage Cask liquid reflects this legacy by balancing a delicate but discernible peaty note with the characteristic fruity, sweet Glenfiddich liquid.
Each Cask Collection single malt Scotch whisky has an ABV of 40%. Glenfiddich Select Cask and Glenfiddich Reserve Cask are presented in Glenfiddich’s iconic 1 litre triangular bottle. Glenfiddich Vintage Cask is available in a 70cl bottle, packaged in a striking gold presentation box.
ENDS
Notes to Editors:
The Glenfiddich Cask Collection aims to offer whisky drinkers three very different flavour profiles. The characteristics of each whisky are the result of maturation in a variety of oak casks, followed by a finish in one of three newly installed and specially created Cask Collection Solera vats. The Solera process, pioneered by Glenfiddich in 1998 to create its 15 Year Old, marries handpicked single malt whiskies together for at least two months, creating rich, balanced whiskies with complex flavours. The process guarantees the continuity of the whisky's flavour and taste by ensuring each vat is never less than half full and is constantly replenished. The new handcrafted wooden vats, created exclusively for the Cask Collection, will join the original Solera vat in the atmospheric Warehouse 8 at the heart of The Glenfiddich Distillery, which this year celebrates its 60th anniversary.
About William Grant & Sons and Glenfiddich
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.
Recent Awards:
International Spirits Challenge 2013
Gold : Glenfiddich 12 Year Old
Gold: Glenfiddich 18 Year Old
Gold: Glenfiddich 30 Year Old
Gold: Glenfiddich 40 Year Old
Gold: Glenfiddich Age of Discovery Madeira Cask Finish
Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
Gold: Glenfiddich 125th Anniversary Edition
Gold: Glenfiddich Ultimate 38 Year Old
Scotch Whisky Masters Awards 2013
Master: Glenfiddich 15 Year Old
Master: Glenfiddich Ultimate 38 Year Old
Master: Glenfiddich 125th Anniversary Edition
Gold: Glenfiddich Rich Oak
Gold: Glenfiddich 18 Year Old
Gold: Glenfiddich Distillery Edition 15 Year Old
Gold: Glenfiddich 12 Year Old
Gold: Glenfiddich Age of Discovery Madeira Cask Finish
Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
Gold: Glenfiddich Malt Master’s Edition
Gold: Glenfiddich 40 Year Old
International Wine and Spirit Competition 2013
Trophy for Single Malt Cask Strength: Glenfiddich 40 Year Old
Gold Outstanding: Glenfiddich 40 Year Old
Gold: Glenfiddich Malt Master’s Edition
Gold: Glenfiddich 30 Year Old
Gold: Glenfiddich 21 Year Old
Gold: Glenfiddich 15 Year Old
Gold: Glenfiddich Rich oak
Gold: Glenfiddich 12 Year Old
Click on www.williamgrant.com for more information on the Company and its brands
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