Leading Champagne house Lanson reports very positive figures from its recent promotion: ‘Lanson loves Pink.' Run in conjunction with Aelia at Paris Charles De Gaulle from April to June 2014, the promotion has proved to be a hit with travellers looking for the perfect Mother's Day gift.
Running in Terminals 1, 2 and 3, the promotion offered travellers a limited edition gift box incorporating one bottle of 'Lanson Pink Love' and two striking glasses. To add that personal touch, the gift box also included stickers giving the opportunity to write a touching message on the front of the bottle. Along with the limited edition gift box, the promotion also gave travellers the opportunity to sample the soft, fresh flavour of Lanson Pink before purchase.
"We are extremely pleased with the sales results from our latest promotion. Running it to coincide with Mother's Day in Europe provided travellers with a perfect gifting opportunity. The colour pink is always going to be popular with the female generation, combining that with Champagne provides the perfect combination for a female gift,” says export director Olivier de La Giraudière.
Champagne Rose stands for around 20% of Champagne Lanson's total sales, which when compared to the overall champagne category (about 10% Rose) is a very high proportion. After the release of its first pink bottle in 2011, 2012 and 2013 saw the release of Lanson's first limited edition pink bottles as a tribute to its original success. The 2012/13 limited editions proved to be highly successful with sales in more than 50 countries.
Following this success, and to honour the founder Victor Lanson, the new limited edition 'Lanson Loves Pink' was released in 2014. The House adorns its pink bottle of effervescent hearts, which gives it a festive and audacious spirit. This Lanson Pink edition 2014 is sure to delight any Rose champagne lovers. Perfect for sharing or for celebrating that special moment, the golden touches of the bottle brings a real note of sophistication. Decorated all the way round for 360° visibility and with the signature Lanson cross enhanced by sparkling colours, this bottle is sure to stand from the crowd.
Two of Lanson's classic range; Black label and Rose label have also seen successful sales figures through promotion with Aelia. Running from mid-May until mid-June, both classic labels have proved to be a hit with travellers.
The 'Lanson Loves Pink' promotion will be featuring with Nuance at Zurich, Geneva and Stockholm from June to September 2014.
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