Aurora World; the travel retail plush toy specialist is extending its current licensed 'The Gruffalo' range of soft toys to help celebrate the 15 year anniversary of the children's character. Hugely popular in the UK, with 10 million books sold worldwide, and Oscar nominated films the new extended range released on May 1st will feature new versions of the 'The Gruffalo' character and friends.
Says Aurora Travel Retail Sales Manager Garry Stoner: "we are delighted to help celebrate the 15 year anniversary of The Gruffalo. The plush toy area has room for development, and licenced merchandise like this will help Aurora push itself to the forefront of becoming 'THE' plush soft toy company of choice in travel retail. The extended range is perfect for travel retail, its space-efficient and gives children the opportunity to collect special editions of their favourite Gruffalo character."
A truly adorable range, the new The Gruffalo soft toys are bean filled, resulting in a soft, cosy toy, which children will love to hold. Aimed to represent fun and friendship, the new range is sure to delight all Gruffalo fans and new customers alike. Whether you love the poetic elements or the wonderfully designed characters this is a book that even parents don't mind reading continuously. The unique characters in the books make The Gruffalo and the brand easily recognisable. Along with being fun, the books also provide an enduring message for children; ''it’s not about who you are but what you do that makes a difference.' The transformation from the popular books into soft toys helps to bring The Gruffalo and the story of the Mouse's endeavour to life, helping to create an even greater memorable experience for all the family.
Aurora has seen a positive start to its travel retail journey, securing listings with a number of retailers including; World Duty Free Group, Dufry, Nuance, Thomson Airways, P and O Ferries and more recently Brittany Ferries. "The plush soft toy category is built upon impulse purchasing. Offering travellers an opportunity to buy a limited edition gift for loved ones should result in an increase in this impulse due to the limited time frame the item is available for. Limited editions are always popular, and the new 'The Gruffalo' plush toys will prove no different," says Stoner.
About Aurora
Korean owned, Aurora is a global company recognised for quality, soft huggable toy designs. With over 30 years of experience in research and development, manufacturing and customer service, Aurora strives to deliver new and wide-ranging handcrafted gifts to give many years of pleasure and enjoyment… delivering its message of 'Gifts of Smiles.'
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