The hottest Italian jewellery company to hit travel retail in recent years; Stroili, is
aiming to attract new listings in both inflight and airport retailers with the release
of four new exceptional collections. Already seeing extremely positive sales
figures, Stroili aims to give distributors more options when it comes to choosing
suitable listings for its routes. Stroili saw a successful first year selling inflight,
proving to be extremely popular with travellers resulting in key listings including;
Swiss Air, Lufthansa, Air Berlin, Condor and Eva Air.
“We are pleased to announce the release of our four new collections, each piece offers something unique to the travel retail industry, and we are confident that these differentiators will secure us new listings in airports and cruise-lines,” says Stroili CEO Maurizio Merenda.
Introducing new shapes and shades, the new 2014 collections; Evanescence, Kalahari, Incanto and New Moon continue to ‘capture the personality of every woman.’
Kalahari -captures the unique magic of the desert, inspired by the famous southern African desert; the collection includes rounded shapes of jewellery which are enhanced by lines in gold plated, rosè gold plated metal with crystal (23kt), and Rhodium plated metal with crystals. The classical collection inspired by natural shapes, features unmistakable colours, and includes bracelets, rings and necklaces.
Evanescence - light and wearable, this modern elaborate collection oozes sophist- ication. The Rosè gold plated bronze (23kt) and Rhodium plated bronze pieces fea- ture geometric shapes, and are unique in look giving travellers something new and different.
Incanto - This lavish jewellery collection is inspired by the Art Nouveau moment,
“We are pleased to announce the release of our four new collections, each piece offers something unique to the travel retail industry, and we are confident that these differentiators will secure us new listings in airports and cruise-lines,” says Stroili CEO Maurizio Merenda.
Introducing new shapes and shades, the new 2014 collections; Evanescence, Kalahari, Incanto and New Moon continue to ‘capture the personality of every woman.’
Kalahari -captures the unique magic of the desert, inspired by the famous southern African desert; the collection includes rounded shapes of jewellery which are enhanced by lines in gold plated, rosè gold plated metal with crystal (23kt), and Rhodium plated metal with crystals. The classical collection inspired by natural shapes, features unmistakable colours, and includes bracelets, rings and necklaces.
Evanescence - light and wearable, this modern elaborate collection oozes sophist- ication. The Rosè gold plated bronze (23kt) and Rhodium plated bronze pieces fea- ture geometric shapes, and are unique in look giving travellers something new and different.
Incanto - This lavish jewellery collection is inspired by the Art Nouveau moment,
New Moon - inspired by mystical shapes and the stirring figure of the moon, the
gold plated, rosè gold plated metal with crystal (23 kt) and Rhodium plated metal
with crystal pieces in this new collection mimic a writhing reptile’s silhouette.
Ideally suited to flatter slender necks, and embrace wrists, this beautiful gold
collection is sure to attract luxurious travellers.
Stroili has been enjoying an increasing amount of global exposure as it continues to grow into foreign markets. Following in suit are its communication strategies; launching a new advertising campaign which will once again feature internationally acclaimed stars. The 2014 advertising campaign will focus on the brand’s specific identity, ‘Dress in Stroili’ encompassing the wealth and vivacity of Stroili jewellery which is all you need to dress the body and soul of a women.
Stroili has been enjoying an increasing amount of global exposure as it continues to grow into foreign markets. Following in suit are its communication strategies; launching a new advertising campaign which will once again feature internationally acclaimed stars. The 2014 advertising campaign will focus on the brand’s specific identity, ‘Dress in Stroili’ encompassing the wealth and vivacity of Stroili jewellery which is all you need to dress the body and soul of a women.
Stroili’s partner in the travel retail business is LCG-SKYLink.
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