GLENFIDDICH CASK COLLECTION LAUNCHES IN LAS VEGAS

 William Grant & Sons has partnered with Nuance to launch the Glenfiddich Cask Collection at McCarran International Airport, Las Vegas. Celebrating the availability of the complete collection to global travel retail, the launch took place on April 2^nd in the concourse area attended by WGS Maltmaster Brian Kinsman along with representatives from Nuance and the McCarran Department of Aviation.

Nuance’s Joanie Anderson,
James Van Rassel, and Tim Washington; LAS Dept. of Aviation
Airport concessions manager Scott Van Horn and Ass’t Director
Business Development Scott Kich
line, and WGS Brian Kinsman,
Michael Giardina, Paige Parness and Steve Corrigan.

WGS will be supporting the launch throughout April with staff training and consumer sampling in the concourse area, alongside dedicated merchandising displays such as the Living Cask and a Tasting Bar. Further promotions include gift with purchase (Glenfiddich Goodie Bag) and a high profile promotion space in-store.

”We are thrilled to partner with William Grant & Sons and the McCarran Department of Aviation to launch the Glenfiddich Cask Collection in an engaging and interactive way to our customers in Las Vegas, and with 3 distinct variants, the Cask Collection will definitely appeal to our diverse passenger base” says Andrew Rattner, VP Buying & Merchandising.

Crafted to offer three distinct flavour profiles, designed to appeal to the varied preferences of single malt drinkers, the Glenfiddich Cask Collection capitalises on the increasing global demand for single malts and the growing requirement by travellers for travel retail exclusives.

Glenfiddich Select Cask is an elegant whisky with layers of sweetness, spice and hints of citrus, matured in hand-selected aged Bourbon, European oak and red wine casks to impart a beautifully soft taste. Glenfiddich Reserve Cask is matured in distinctive Spanish sherry casks used for their mellow and rich flavour characteristics. Deliciously smooth and silky, the whisky is sweet and spicy, with a complex flavour that evolves in the glass.

Glenfiddich Vintage Cask is matured in European Oak and American Bourbon casks to impart a smoky, peaty taste that lingers intriguingly with intermingled leafy, floral undertones. The finest expression of the Cask Collection offer, Vintage Cask is inspired by the first Glenfiddich spirit that flowed from the stills in 1887, when barley was traditionally malted in kilns at the distillery over furnaces fuelled with dried local peat, infusing the whisky with a unique smokiness. The new Cask Collection Vintage Cask liquid reflects this legacy by balancing a delicate but discernible peaty note with the characteristic fruity, sweet Glenfiddich liquid.

“We are happy to be able to now offer the full range of Glenfiddich Cask Collection products, and we are proud to be doing so with our partner, Nuance. The Cask Collection range truly represents the pioneering spirit of Glenfiddich, and what better place to showcase this than in Las Vegas?”

Each Cask Collection single malt Scotch whisky has an ABV of 40%. Glenfiddich Select Cask and Glenfiddich Reserve Cask are presented in Glenfiddich’s iconic 1 litre triangular bottle. Glenfiddich Vintage Cask is available in a 70cl bottle, packaged in a striking gold presentation box.

ENDS

Notes to Editors:

The Glenfiddich Cask Collection aims to offer whisky drinkers three very different flavour profiles. The characteristics of each whisky are the result of maturation in a variety of oak casks, followed by a finish in one of three newly installed and specially created Cask Collection Solera vats. The Solera process, pioneered by Glenfiddich in 1998 to create its 15 Year Old, marries handpicked single malt whiskies together for at least two months, creating rich, balanced whiskies with complex flavours. The process guarantees the continuity of the whisky's flavour and taste by ensuring each vat is never less than half full and is constantly replenished. The new handcrafted wooden vats, created exclusively for the Cask Collection, will join the original Solera vat in the atmospheric Warehouse 8 at the heart of The Glenfiddich Distillery, which this year celebrates its 60th anniversary.

About William Grant & Sons and Glenfiddich

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey

Recent Awards:

International Spirits Challenge 2013

• Gold : Glenfiddich 12 Year Old
• Gold: Glenfiddich 18 Year Old
• Gold: Glenfiddich 30 Year Old
• Gold: Glenfiddich 40 Year Old
• Gold: Glenfiddich Age of Discovery Madeira Cask Finish
• Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve

• Gold: Glenfiddich 125th Anniversary Edition
• Gold: Glenfiddich Ultimate 38 Year Old

Scotch Whisky Masters Awards 2013

• Master: Glenfiddich 15 Year Old
• Master: Glenfiddich Ultimate 38 Year Old
• Master: Glenfiddich 125^th Anniversary Edition
• Gold: Glenfiddich Rich Oak
• Gold: Glenfiddich 18 Year Old
• Gold: Glenfiddich Distillery Edition 15 Year Old
• Gold: Glenfiddich 12 Year Old
• Gold: Glenfiddich Age of Discovery Madeira Cask Finish
• Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
• Gold: Glenfiddich Malt Master’s Edition
• Gold: Glenfiddich 40 Year Old

International Wine and Spirit Competition 2013

• Trophy for Single Malt Cask Strength: Glenfiddich 40 Year Old
• Gold Outstanding: Glenfiddich 40 Year Old
• Gold: Glenfiddich Malt Master’s Edition
• Gold: Glenfiddich 30 Year Old
• Gold: Glenfiddich 21 Year Old
• Gold: Glenfiddich 15 Year Old
• Gold: Glenfiddich Rich oak
• Gold: Glenfiddich 12 Year Old

Click on www.williamgrant.com for more information on the Company and its brands

Stroili focuses on acquiring new listings with unique new collections

The hottest Italian jewellery company to hit travel retail in recent years; Stroili, is aiming to attract new listings in both inflight and airport retailers with the release of four new exceptional collections. Already seeing extremely positive sales figures, Stroili aims to give distributors more options when it comes to choosing suitable listings for its routes. Stroili saw a successful first year selling inflight, proving to be extremely popular with travellers resulting in key listings including; Swiss Air, Lufthansa, Air Berlin, Condor and Eva Air. 

“We are pleased to announce the release of our four new collections, each piece offers something unique to the travel retail industry, and we are confident that these differentiators will secure us new listings in airports and cruise-lines,” says Stroili CEO Maurizio Merenda. 

Introducing new shapes and shades, the new 2014 collections; Evanescence, Kalahari, Incanto and New Moon continue to ‘capture the personality of every woman.’ 

Kalahari -captures the unique magic of the desert, inspired by the famous southern African desert; the collection includes rounded shapes of jewellery which are enhanced by lines in gold plated, rosè gold plated metal with crystal (23kt), and Rhodium plated metal with crystals. The classical collection inspired by natural shapes, features unmistakable colours, and includes bracelets, rings and necklaces. 

Evanescence - light and wearable, this modern elaborate collection oozes sophist- ication. The Rosè gold plated bronze (23kt) and Rhodium plated bronze pieces fea- ture geometric shapes, and are unique in look giving travellers something new and different. 





Incanto - This lavish jewellery collection is inspired by the Art Nouveau moment,

and offers ultra-feminine pieces. Gold plated, rosè gold plated bronze (23kt) and Rhodium plated bronze are fused together by elements of nature, art and fashion. The use of three different treatments (mirror polishing, brushing, and stripping) produces pieces that combine both the elegance of the past, with the shapes of the present. 

 

New Moon - inspired by mystical shapes and the stirring figure of the moon, the gold plated, rosè gold plated metal with crystal (23 kt) and Rhodium plated metal with crystal pieces in this new collection mimic a writhing reptile’s silhouette. Ideally suited to flatter slender necks, and embrace wrists, this beautiful gold collection is sure to attract luxurious travellers. 

Stroili has been enjoying an increasing amount of global exposure as it continues to grow into foreign markets. Following in suit are its communication strategies; launching a new advertising campaign which will once again feature internationally acclaimed stars. The 2014 advertising campaign will focus on the brand’s specific identity, ‘Dress in Stroili’ encompassing the wealth and vivacity of Stroili jewellery which is all you need to dress the body and soul of a women. 

Stroili’s partner in the travel retail business is LCG-SKYLink.

TFWA ANNOUNCES SECOND CHINA’S CENTURY CONFERENCE FOR DUTY FREE & TRAVEL RETAIL INDUSTRY

 TFWA is pleased to announce that its second China’s Century Conference will be staged in Shanghai from 10^th to 12^th March 2015.

The two-day conference, organised by TFWA in partnership with APTRA, is aimed at all stakeholders in the duty free & travel retail industry who are interested in developing their business in China and in understanding more about Chinese travellers.

The Conference will take place in the luxurious Jing An Shangri-La hotel and conference venue in west Shanghai. The upmarket Jing An Temple district presents colourful contrasts between glamorous malls and towering skyscrapers standing alongside quaint shops and traditional lane houses.

Work has already begun on a varied programme for the Conference, which will include contributions from local retailers, market analysts, experts in Chinese business, and suppliers with experience of establishing their brand in the region.

The first China’s Century Conference in March 2013 was credited with making a significant contribution to delegates’ understanding of the opportunities and the challenges of doing business in China. It was attended by 372 delegates from 200 companies including 38 airports and 71 operators and their response was overwhelmingly positive.

Further details of this and other TFWA events can be found at www.tfwa.com.

Rausch gives a modern look to its single origin chocolate range

 Premium German chocolate company Rausch Schokoladen GmbH is relaunching its single Origin chocolate portfolio, including its travel retail exclusive World of Chocolate collection, with a new, up-to-date design and more precise labelling to reflect the plantation source. The new look will be shown for the first time to buyers at TFWA Asia Pacific this year (stand A6/Basement 2).

Created following market research in Germany and ten other countries, the new look is clean and modern with better distinction between each chocolate recipe through different background drawings and detailed information regarding the source region on the back. Both the Rausch logo and the cocoa content percentage are larger and more dominant while the previous background plantation representation on each wrapper has been placed by an actual image from each region. In addition, the name of each recipe will now be named directly after the region from which it is sourced. Inside each wrapper is printed a history of Rausch and a background on the appropriate region and its specifics.

The new look range still includes eight different chocolate recipes ranging from 35% to 75% cocoa from countries of origin including Grenada, Trinidad, Costa Rica and Madagascar. Each recipe is ‘pure’, eg unblended regarding origin and quality and simply made from just three ingredients: fine flavoured cocoa paste, cocoa butter and cane sugar (plus whole milk powder for milk recipes) with no added flavourings or emulsifiers.

The Rausch ‘USP’ remains the same, namely ‘it’s the cocoa that makes the difference’. The company uses only 100% pure single origin fine-flavoured cocoas which are not only the most rare and expensive but also the most delicious and aromatic cocoas in the world. Cocoa is sourced directly from farmers, wherever possible, to ensure quality, then Rausch controls every step of the process from plantation to production.

The company’s market research has also proven the value of its travel retail ‘World of Chocolates’ range, designed both for impulse self purchase and gifting, ‘Many very interesting consumer insights were revealed by the research; importantly for travel retail it was verified that this channel is most certainly valuable for premium products. Consumers are prepared to pay a premium when they are travelling for giftable items, especially if they are exclusive. What’s more, when consumers are in a good frame of mind they are more likely to spend on premium lines, while those in not so good a mood will buy cheaper lines for comfort eating. We like to think that travellers are generally in a good mood at the airport. Premium chocolate purchasing, apart from as a gift, is also a statement of “I am worth it.’

The new look range still includes eight different chocolate recipes ranging from 35% to 75% cocoa from countries of origin including Grenada, Trinidad, Costa Rica and Madagascar. Each recipe is ‘pure’, eg unblended regarding origin and quality and simply made from just three ingredients: fine flavoured cocoa paste, cocoa butter and cane sugar (plus whole milk powder for milk recipes) with no added flavourings or emulsifiers.

Since first launching into travel retail at the end of 2012, Rausch has refined the range for travel retail and, with the new design now in place, believes the offer today is more appropriate and relevant than before. ’Generally the feedback from buyers to the World of Chocolates range has been excellent but there was some comment that the packaging design was a little out-dated,’ continues Schumann We’ve done a lot of work on improving the look, taking into account factors such as the consumer is more likely to remember the cocoa content and the colour of the wrapper rather than the name of the plantation…hence these two elements are made stronger and more visible. We are confident the new look is very contemporary, extremely attractive on shelf, and ideal for travel retail outlets globally.’

The travel retail offer comprises:

Small Bites: A mixed pack of 32 small bites, each 6.7g, in eight different whole milk and dark pure chocolate recipes made of fine flavour cocoas. Presentation is in an attractive mini hessian cocoa bag tied with a ribbon. The perfect gift for the growing snacking and sharing trend, Small Bites is perfect for consumers wishing to taste the different chocolate intensities.

Sticks: Eight different chocolate sticks of 40g each are presented in a natural wood ‘cylinder’ which can be used afterwards as a container for pens/pencils etc. Ideal for snacking or gifting, these individual sticks will satisfy one’s chocolate craving at home. 

 

Bars: A high quality wooden gift box containing a mix of four 100g bars in different intensities (two x whole milk (35% Papua New Guinea, 43% Venezuela) and two x dark (60% Peru, 70% Ecuador). Each bar gives an intense flavour, unrivalled in the world of chocolate – it is ideal as an impulse gift item.

Notes to editors: Rausch Privat-Chocolatiers was founded in 1918 and is now run by the fifth generation of the Rausch family. Rausch also operates the world's largest chocolate shop in Berlin – Fassbender & Rausch Chocolatiers - comprising a store and a restaurant. The company’s heart shaped chocolates are well known on Air Berlin with some 15m hearts produced for and being given out to passengers each year. 

 

The eight varieties of chocolate being used are: 35% Papua New Guinea, 39% Madagascar, 43% Venezuela, 47% Costa Rica, 60% Peru, 65% Grenada, 70% Ecuador, 75% Trinidad.

The fine-flavour cocoa story

Fine flavour cocoas are not only of the most rare and expensive but also the most delicious and aromatic cocoas in the world. Their taste and aroma is based on sort, growth region and processing of the raw cocoas, as is the case with good wine. Only about 5% of the world’s annual cocoa harvest is fine-flavoured cocoa. Of this approximately 5%, Rausch only use the best beans for Rausch Plantagen-Schokolade. Rausch Plantagen-Schokolade, first introduced to the market in 1998, now has a line of eight chocolate types that uses only 100% fine cocoa from plantations located in the best

growing areas of the world. The on-site work that Rausch supports is important for high-quality cocoa. Rausch employees regularly visit the plantations and not only monitor the established quality standards, but also train and develop the cocoa farmers. Rausch also provides technical and financial support for the plantations.

Press enquiries: Rowena Holland, Essential Communications. Tel: +44 (0) 208 405 8109.

Email: row@essentialcommunications.org

Trade enquiries: Jörn Schumann, Managing Director, Rausch Schokoladen GmbH
Tel: +49 30 757 88 120. Email: JSchumann@rausch.de

1926 - The awakening of the Davidoff legend…

 

Imperial introduces Davidoff Magnum Elite 1926 to travel retail

Available exclusively to travel retail in limited quantities through carefully selected airport locations worldwide, Davidoff Magnum Elite 1926, is being shown for the first time at TFWA Asia Pacific Conference & Exhibition this year by Imperial Tobacco (stand D37).

Made with an obsessive attention to detail, with each product individually numbered, Davidoff Magnum Elite 1926 is targeted at the Chinese customer and is initially introduced on a trial basis to generate awareness and consumer support for the brand. 

Designed to communicate the rich heritage and philosophy of the Davidoff brand through a limited edition, Davidoff Magnum Elite 1926 is launched exclusively to global duty free through key Chinese travelling destinations outside China. This will initially include Dubai, Hong Kong, Singapore, Japan and South Korea.

‘This new introduction is aimed at leveraging the Chinese consumer and has been created following market insights and focus group discussions in Shanghai and Beijing,’ says Christian Münstermann, Trade Marketing Director GDF Imperial Tobacco. ‘The product story behind the launch is strongly anchored in the brand’s European heritage, tobacco expertise and product quality and offers consumers the opportunity to enjoy “the ultimate Davidoff moment”

Premium priced to reflect the luxurious nature of the product, the pack is designed as “an accessory”. ‘Smokers will place the pack on the table when smoking; it is very much a symbol, a reflection of the disposable income and social status of the user,’ continues Christian Münstermann. ‘In China, smoking expensive brands means one has a high social and economic status; Davidoff Magnum Elite 1926 very much reflects this.’

The design incorporates various elements such as a fashionable rounded edge and detailing including a golden label, brand name in cursive fonts, a large “Z” logo and embossed texture all to reflect a premium, high quality special edition. All against darker packaging which is strongly favoured by the Chinese. 

A unique carton has been created which aims to make the concept very giftable, again very important within the Chinese culture. “Made in Germany” printed on the front adds a further quality message for the Chinese consumer. 

The introduction – planned for July 2014 – will be supported by special merchandising to highlight this launch.

‘While there has been some slowdown of growth within China, there is no doubt that the number of Chinese travelling continues to rise steadily and strongly. The Chinese have a passion for quality and a passion for Western brands. Davidoff has an excellent reputation for luxury, excellence and quality; we are confident that this very exclusive and unique limited edition will prove a compelling offer to the Chinese traveller,’ says Andreas Lemke, General Manager GDF Imperial Tobacco.

PREREGISTRATION SURGE FOR TFWA ASIA PACIFIC EXHIBITION & CONFERENCE 2014

 With just 13 days to go before the start of TFWA Asia Pacific Exhibition & Conference in Singapore (11^th-15^th May), over 3,200 visitors from 865 companies have already registered to attend the event, an increase of 12% on the same stage last year.

With almost 1,500 pre-registered duty free & travel retail operators and landlords, this category registers the highest growth with an increase of 23% on last year.

Participants have a busy week ahead of them with, so far, 257 prestigious companies confirmed to showcase their products over 8,400 square metres of net exhibition space at Marina Bay Sands Expo & Convention Center.

The registration area has been enlarged and moved to level 1, which should mean no queues and quick access to the exhibition hall on the same level and on into the rest of the exhibition.

Finding their way around the exhibition should pose no problem for participants as interactive screens with downloadable way-finder content will be placed strategically in the exhibition halls at the street level 1 and in basement 2.

Smartphone users can download a free app giving access to the exhibitor list, exhibition maps, agenda, business services and other details of TFWA Asia Pacific Exhibition & Conference, just by typing ‘app.tfwa.com/APEC’ into the browser on their mobile device

There will be more space to relax and network in the exhibition too with tempting food and beverage offerings, including a new sushi bar on level 1, and two meeting rooms available for hire by the hour so participants can get down to business.

The TFWA Asia Pacific Bar, located conveniently on level 4, will be open for breakfast from 08.00-09.30 Tuesday through Thursday and also for after-show cocktails from 17.00-19.30 on Monday, and 18.00-19.30 on Tuesday and Wednesday sponsored by exhibitors.

The sponsors of the TFWA Asia Pacific Bar this year are Bache Distribution, Bardinet, Barokes, Barton & Guestier, Bottega Spa, Brown Forman, Camus La Grande Marque, Constellation Brands, Diageo, Dupuy, International Beverage, La Martiniquaise, Lateltin AG, Protégé International, Torres and Tequila Corralejo/ Fraternity Spirits.

TFWA Asia Pacific Exhibition & Conference kicks off with a Golf Tournament in partnership with Interparfums on Sentosa Island and a Welcoming Cocktail in Raffles on Sunday 11^th May. There will be a full day of Conference and Workshops on Monday 12^th and the exhibition will be open from Tuesday 13^th to Thursday 15^th.

The Chill-Out Party sponsored by Tic Tac on Tuesday evening at Marina Bay Sands Skypark and the Singapore Swing Party at the Alkaff Mansion on Wednesday will provide opportunities to network and relax, first in contemporary and then in traditional Singaporean style.

Further details about TFWA Asia Pacific Exhibition & Conference, registration information and access to the online TFWA Product Showcase can be found at www.tfwa.com.

Ends

For further information please contact

TFWA Press Office Tel: +44 1784 434 666

www.tfwa.com Email: press@tfwa.com

Wonderful™ Pistachios has high expectations for Asia With a fully booked schedule for Singapore

 Wonderful™ Pistachios exhibits again this year at TFWA Asia Pacific Conference & Exhibition (stand B28) highly confident following a very successful Duty Free Show of the Americas in Orlando during March. 

 

Sales Director James Kfouri says the Wonderful™ Pistachios product range received “particularly strong interest from the regional customers. We received and have delivered new orders from Aerostar Puerto Rico for San Juan airport and from Peach Arch Duty Free for its Vancouver border store,” he says.

Kfouri also reports extremely strong results through London Supply, including at its new store at Iguaçu Falls which opened soon after the IAADFS show. “Sales have been going from strength to strength over the last six months and we are delighted with the partnership,” he continues. “In fact, generally sales in Panama and Uruguay are progressing well with our customers placing repeat orders.”

With Singapore now approaching fast, Kfouri says he has a fully booked appointment schedule with regional buyers keen to see the Wonderful Pistachios range.

With a number of new customers on the verge of placing their initial orders the Asian region is developing very well. “Pistachios are a popular line already in Asia with several brands available in the market place. We are looking to further drive the category with our own Wonderful Pistachios travel retail exclusive offer,” adds Kfouri.

The Wonderful offer includes a 300g pack of best-selling Wonderful Pistachios Roasted & Salted and a 275g pack of award-winning Wonderful Pistachios Salt & Pepper. Additionally, new merchandising units are now available, specially designed for the category. The floor-standing units are strongly branded in the iconic black and green Wonderful Pistachios brand colours with silk screen printing, casters for ease of movement around the store, and a combination of metal hooks and baskets for display.

All delegates visiting the TFWA Asia Pacific bar this year will also be able to enjoy complimentary Wonderful Pistachios.

Note to editors: Paramount Farms

• Paramount Farms is the largest vertically integrated pistachio and almond grower and processor in the world. Located in California’s fertile San Joaquin Valley, Paramount delivers more than 450 million pounds of nuts globally each year. Paramount Farms supplies both industrial and retail customers, offering consistent supply, exacting quality and adherence to rigorous food safety standards. Paramount Farms nuts can be found in the produce department of grocery stores nationwide under the flagship retail brands of Wonderful™ Pistachios, Wonderful™ Almonds and Wonderful Almond Accents™.  Part of the Roll Global LLC family, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. For more information, please visit www.paramountfarms.com.

About Wonderful Pistachios

The Wonderful Pistachios™ brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer.  Wonderful Pistachios™ are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California.  Grown, processed and packaged by Paramount Farms, Wonderful Pistachios™ are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios™ or the "Get Crackin'" campaign visit:

 www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.

Strong growth in Asia Pacific region underpins Godiva ambition to double travel retail business

 With a double digit increase in Godiva’s Asia Pacific business last year, the region is seen as pivotal in the company’s ambition to double its travel retail business within five years. ‘Travel Retail has been named as Godiva’s second most important strategic ambition, with our business in Asia Pacific on a strong upward curve, this year’s Singapore show is more important than ever,’ says Godiva Chocolatier VP Global Travel Retail Christoph Neusser. ‘The event provides us with a superb opportunity to both introduce Godiva’s innovations for this year, and also to discuss how the Godiva experience blueprint– which incorporates interactive theatre, HPP’s and associated promotions – can bring a compelling and enticing addition to the airport retail environment.’

During the second half of the year, Godiva will continue to celebrate its heritage and craftsmanship with Création Pralinés. This limited edition Travel Retail exclusive offers 18 exquisite chocolates with four new recipes inspired by Godiva’s worldwide loved signature praliné recipe, a well-kept secret guarded by the Chef Chocolatiers of the company. Contemporary and sophisticated gold packaging makes Création Pralinés the perfect gift.

The launch of Création Pralinés will be supported in store with high profile activations that will delight travellers with an exploration of scents to tantalise the taste-buds. The promotion will seek to motivate customers to taste and discover this new collection which epitomises the authenticity of Godiva, yet which is reinterpreted in new, indulgent and trendy flavours. Watch this space for more details!

This year at TFWA Asia Pacific (stand L2) Godiva presents a number of new collections to customers including a completely revamped Godiva Biscuit collection. Fresh and modern blue packaging reinforces Godiva’s heritage and quality standard and is given a travel feel with gold European destination stamping. Perfect for sharing, the collection includes four single variety packs (Signature, Dark Truffles and Strawberry all 100g and Hazelnut Praline 125g), a mixed 300g Trio-pack, exclusive to Travel Retail, plus 178g 23 pieces Assortment and 369g 50 pieces tin.

‘Asia is a very strong biscuit market for Godiva and, based on consumer insights, we’re confident that the new colours used for the packaging will be extremely well received,’ continues Neusser. ‘We will be supporting the launch in the region with sampling programs, special fixtures and a cooler bag GWP over the summer months, as always bringing some additional excitement and theatre to the introduction.’

Exclusive to travel retail, Messages Tout Chocolat is perfect for gifting. Available instore now, this trendy and eye-catching gift-box, containing a mix of four different chocolates created to represent Zen, Love, Luck, is a perfect example of Godiva creating a delightful shopping experience for travellers. Each box has a label enabling the buyer to further personalise the gift. The concept is being supported by an imaginative HPP which enables travellers to send a personal message to a loved one via an interactive iPad app as part of an audio and visual experience. 

 

Seven key airports globally – including Taiwan and Thailand within Asia Pacific - will be running the promotion. ‘Travelling brings with it many emotional experiences; this new concept is ideal for enabling consumer to express their emotion to loved ones via a personal message with every chocolate. The HPP creates a true sensorial experience inviting travellers to send a direct hand-written message to a family member, friend or lover,’ continues Neusser.

The Godiva Global Travel Retail concept will continue to roll out within the Asia region as the company looks to bring a complete experience into the airport retail environment. ‘The company points to its exclusive Godiva Boutique with seating serving hot and cold beverages as well as ice creams and cookies, have proved very successful indeed,’ says Neusser. ‘This level of brand experience has great potential within travel retail – not just in Asia but globally - creating true chocolate theatre and offering an unique experience for travellers.'

Starting in Belgium in 1926, Godiva has developed a world‐wide reputation for excellence with a presence in over 70 countries offering a wide range of chocolate creations. Inspired by the values of Lady Godiva, her passion, generosity, boldness and pioneering spirit, Godiva whatever the occasion. Perfectly combining its craftsmanship and heritage, Godiva's chocolate has become synonymous with luxury and innovation in Belgium tradition, bringing the best of Belgium to the world.

MӒURER & WIRTZ OPENS IMPRESSIVE 4711 SHOP-IN-SHOP WITH Gebr HEINEMANN AT COLOGNE AIRPORT

 April 17 2014. Today sees the official opening of the new 4711 Shop-in-Shop at Cologne Airport Terminal 1. The around 100 sq m space has been opened by 4711 brand owner MÄURER & WIRTZ in conjunction with airport retailer Gebr. Heinemann.

Speaking at the opening, Mäurer&Wirtz CEO Thomas Seeger-Helbach commented: ‘Today’s event represents a highlight of the long term and successful cooperation between Gebr. Heinemann and Mäurer&Wirtz in Germany’s Travel Retail business.This outstanding setting of the world of 4711 at Cologne airport demonstrates the substance and potential of this City’s most iconic brand. Our special thanks go to Gebr. Heinemann for this trusting cooperation and we are looking forward to mutually benefitting from the success story which is 4711.’

The highly visible shop-in-shop is well positioned immediately after security and presents travellers with a total 4711 experience. The area includes an impressive 1.7m counter, presenting the various ingredients used in the various 4711 lines; a history wall detailing the development of the brand through photographs, advertising images etc; a massive back-wall of 4711 Original Eau De Cologne bottles; and an interactive screen where passengers can find out more information about the brand.

In addition a full range of 4711 products is offered for purchase along with the Original Eau de Cologne, this includes the 4711 Nouveau Cologne, ACQUA COLONIA and the newly launched 4711 Wunderwasser.

Says Mäurer&Wirtz senior area manager Margareta Klein; ‘This new shop in shop demonstrates perfectly the level of support that Mäurer&Wirtz is willing and able to give travel retail. We have worked closely with Gebr. Heinemann for many years and are incredibly grateful to them for putting their faith in us – and the 4711 brand.

‘This is a first, and very important step in our ambition to grow our presence in travel retail stores globally. This beautiful new shop-in-shop is both a testament to the historic connection that 4711 has with the city of Cologne and also to the importance that we put in travel retail as a fantastic shop window to the world.’

‘When we thought about creating something unique for our new shop environment we very soon came to know that presenting 4711 in a separate corner would be the right decision regarding turnover potential as well as creating a perfect local footprint,’ says Kai Langnickel, Retail Manager Heinemann Duty Free in Cologne. ‘We are at Cologne Airport the no.1 selling outlet for 4711 products within the Heinemann company; the collaboration with Mäurer&Wirtz has been very good and we strongly believe that the new appearance will elate our customers.’

Notes to editors: Cologne is the birthplace of 4711, first created by Wilhelm Muelhens from his house in the Glockengasse, numbered four-thousand seven-hundred and eleven by the Napoleonic city administration. Here he was inspired by the more pleasant scents of 18^th Century Cologne – cinnamon, lemon, mint, orange, nutmeg bergamot and lime. His initial concoction, named ‘aqua mirabilis’ was drunk in its pure form or mixed with wine, believed 

to have healing powers. When Napoleon demanded that all medicinal recipes be made public in 1810, Muelhens – in order to protect his secret recipe – declared his "Echt Kölnisch Wasser" ('original Cologne water') a healing scent for external application. Napoleon himself became a renowned customer, even carrying a special casket for the bottle on his riding boot. Kaisers and kings, the Russian tsar’s court, Goethe and Wagner all joined the select list of clients. 

The 4711 brand was soon available through branches in Vienna, New York and around the globe. As early as 1840, fully laden merchant ships left the harbours of the North Sea, carrying crates of 4711 to the port towns of the Indian Ocean. 

From the very beginning, the brand has been driven by the will to innovate. 4711 was the first company to stop using the Rosoli bottles of the time, which could only be stored lying flat, and to change to the famous Molanus bottle. With its hexagonal form, it made transport easier and allowed for a large label, which introduced the blue and gold design still used today. As early as 1869, the company bought interests in the flower industry of Grasse in order to safeguard the quality of the ingredients. The company owner at this time, P. P. Muelhens, travelled to India, Asia and the Orient in search of aromatic inspiration, and created numerous scents, such as heliotrope and Shahi.

In the early 20th-century new manufacturing methods saw the introduction of new fantasy scents in addition to the hitherto popular flower perfumes.  Thus, at the same time as a certain Coco Chanel, 4711 worked on a new scent composition made possible by the recently discovered aldehydes. In 1921, two perfumes were launched – Chanel No. 5 and Tosca by 4711, both becoming the world's best-selling perfumes. In the Twenties, the famous Glockengasse No. 4711 became an umbrella brand.

In 2007 MÄURER & WIRTZ acquired the perfume brands 4711, Tosca, Sir Irisch Moos and Extase, in a move that saw the traditional fragrance 4711 returning to Rhenish ownership. In 2009 ACQUA COLONIA was launched as a prestige sub-brand of the 4711 brand.

*Photograph 0025 - Gunnar Heinemann, Gebe Heinemann, with  Mäurer&Wirtz CEO Thomas Seeger-Helbach and senior area manager Margareta Klein.