Premium accessories brand Furla is exhibiting for the first time at the Duty Free Show of the Americas (booth 2021) this year, where it will be revealing its Fall/ Winter 2012/13 collection to buyers.
Designed to reflect the notion ‘made in heart-minded Italian style’ the collection is inspired by the slogan ‘Furla and I’ – every woman can find her best friend in a bag – and artistically interpreted through advertising and marketing by Italian contemporary artistic performer Sissi. The theme for this season continues the company’s general ‘renewing tradition’ premise with materials and colours inspired by ‘Living in the City’. The collection journeys through four different moments of the day, telling a ‘life in the day’ story through different colour blocks, effects and finishes.
The first theme sees an explosion of ideas, colours and materials including novelty and animal prints which play with graphic themes. Colours include yellow, orange and pink neon and fluorescents. The second theme sets colours against the background of the morning living city with deep but cold colours blue, green, and turquoise, metallic finishes and double faced materials inspired by street art, sky scrapers, neon lights, digital advertising boards and signs.
The third theme is inspired by beautiful sunsets and warmer light and sees feminine colours of mandarin orange, primula yellow, lipstick red, pink, and purple – soft and romantic, but still fun and happy. Sparkling and glittering materials speak of ‘Rockstar’ evenings out with friends and joyful times. The fourth theme – the clubbing end of the day – contrasts neutral and natural with warm and chic colours; here we see eccentric use of animal prints, particularly zebra, snake and leopard, setting a trend with the clash of classic and graphic – real urban jungle style.
These themes are brought to life in a range of lines that are truly inspiring and innovative for Fall Winter 2012/13. Successful carry over lines such as Piper, Piper Lux, Candy, Globetrotter, and Amazzone plus restyled lines Urban, Cindy and Wave, are given new shapes, colours and styles, while seven completely new lines are added along with a dynamic Business/Travel line in nylon and leather at fantastic entry price points.
Lines highlighted for travel retail and, in particular the Americas market, are as follows:
Papermoon. This design-driven icon line is targeted at the fashion smart, modern consumer looking for easy to wear bags in new shapes. Architecturally inspired bags, with constructed sides, bring a new look to the iconic Boston bag, along with Shoppers (both in three sizes) and a cute mini boston with detachable cross body strap.
The bags come in various materials including lizard print calf, Fluorescent lizard print calf and printed croc calf and Double Flair, which is similar to Saffiano leather.
Colours cover the spectrum from white/black combination, to fluorescents of orange, pink and yellow, and printed croc colors of blue, lipstick red, pink, onyx, green, lead, purple to gold and silver for the Christmas sell in.
Candy This highly distinctive PVC boston bag, combining modern technology and innovation with traditional craftsmanship continues to evolve.
For Fall Winter 2012, these fun, rubber and rubber/print bags come in new colours such as red, pink and orange to reflect the warm tones of evening light, along with metallic multi-glitter combinations of gold/red/silver/blue to recreate the night club neon light effect.
Candy is all about fun; mixing plain and strong fluorescent colours, metallic, and rubber/gherpard (black/white spots) combinations.
Fluorescent combinations are introduced including pink/orange/grey, yellow/pink/grey and orange/yellow/grey; while metallic include black, gold, red and purple glitter.
Tribe. This fantastic entry/medium price iconic line is anticipated to be a high volume seller for travel retail.
Simple and fashionable, innovative and fun, this ‘Made in Italy’ line is also known as the ‘Furla & I’ bag - a reversible Shopper in three sizes which is expected to fly off the shelves.
This multi-functional bag not only changes design when reversed but shape as well – working as a N/S Shopper on side A and as an E/W Shopper on side B.
Colour contrasts inside and out in three different combinations of materials: suede/double flair and suede/printed lizard/plain nappa, shiny nappa/printed zebra and suede/fur/nappa colour ways include onyx black and fluorescents; colour block combinations such as pink, lipstick red and onyx; and red, onyx and zebra print.
Appealing to a wide range of consumers, Tribe is expected to be a real star in travel retail.
Beat. Ever inventive, ever in-trend, ever fashion-inspired, the Beat line brings a fabulous new Doctor-Bag into the market.
Strongly constructed, this bag takes the traditional Doctor’s bag and turns it into a double merino fashion statement in traditional or chic colours with contrasting lining – lead and onyx, purple and blue, or all over onyx.
Alongside the Doctor Bag are two sizes of boston bags in double merino leather with contrasting panels (lead/ onyx/onyx, all over onyx, or purple/blue/blue) and a fashion victim version in onyx leather with a fabulous teak leopard print inset panel.
Pop. Furla’s Business and Travel Bag line has been designed with unisex appeal functional yet with a modern twist, the bags and small leather goods (such as i-pad covers) come in seven different colours with both nylon, leather and mixed versions available.
For travel retail in the Americas, Furla believes the Pop line will really appeal. Available in blue, green, onyx, lipstick red, army green and petrol blue. The lightweight line includes a brief case, N/S and E/W shoppers, i-pad case, cross-body bags and a travel bag.
Despite being unisex, the bags have significant design appeal for a wide range of travelers from young and sporty to classic.
Launching the new collection, Furla Head of Travel Retail Gerry Munday is highly optimistic about the show: ‘Despite the challenging economic climate, Furla enjoyed excellent results in 2011 and we are highly optimistic for 2012 both globally and specifically for travel retail,’ she says.
This year will see Furla open new locations at Las Vegas Airport in T3 with The Nuance Group and at the Senses Duty Free downtown Galleria in San Domingo, Dominican Republic.
Press enquiries: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org February 2012
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