Morgan & Oates will be exhibiting at ARC Singapore next month (February), highlighting its travel retail exclusive collections of wraps and scarves in pure Cashmere, Silk and Cashmere/Merino mix, which are listed on airlines globally (stand S7).
In response to customer demand, the company is now offering a customised service to airlines, enabling airlines to pick their own variants of colours, patterns and textiles.
Says M&O sales director Kevin Galbraith: ‘Increasingly we are being asked by airlines to provide a particular line in a specific colour, or an existing colour in a particular textile mix. For example, one airline asked us to create for them exclusively a salmon pink version of our 100% silk scarf while another has asked for a version of our Ringshawl leopard print in a cashmere/merino mix.
‘As we are small and flexible enough to do this, we’re now promoting this ability to customise our lines for airline and retail customers. So if a client wants a gentle peach version of a vivid orange wrap, or a pure cashmere version of a design currently available in cashmere/merino mix, then we can do this without a problem. This enables airlines to offer a product that is not only exclusive to travel retail, but also exclusive to them as a carrier.’
At ARC, Kevin Galbraith will be pleased to discuss this new option with airlines. On the stand, buyers will be able to see examples of the company’s gorgeous range of scarves and wraps, including the new mixed fibre version of its Ring Shawl collection in 10% Cashmere, 30% Silk and 60% Fine Wool which retail at €50.
For further information on the company, go to www.morganandoates.com.
January 2012
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