After a very successful year in the Americas travel retail, with volume growth up 50% compared to 2010, Perfetti Van Melle Global Travel Retail is back at the Duty Free Show of the Americas this year highlighting its new product introductions for 2012 (Booth 1105).
Mentos
This year, Perfetti Van Melle will be displaying Mentos Jumboroll Fruit Mix, a mixture of strawberry, orange and lemon flavored dragees, and Mentos Jumboroll Mint, which is famous all over the world for its crunchy freshness. Each Jumboroll contains 6 single rolls.
Mentos Chewing Gum
PVM believes that there is a massive potential for chewing gum in travel retail, and 2012 sees a brand new focus on this area with new products which are ideal for sales at the cash till point.
3-layer pack
A duo pack of Mentos 3 layers in delicious combination of strawberry, green apple and raspberry flavours. Designed to deliver a longer lasting flavor, a unique chewing experience, and lasting freshness through the textured gel middle layer. 3 layers, 3 flavors designed to deliver a unique chewing experience with longer lasting flavours.
10 packs
A fabulous travel pack containing 10 packs of classic pallet shaped spearmint / peppermint / intense freshness of white peppermint flavoured chewing gum (100 pieces total).
Chupa Chups
The world’s most famous lollipop, Chupa Chups appeals to people of all ages and nationalities – but particularly kids, thanks to the fun and friendly gift packaging. Every year PVM aims to bring its travel retail customers new, innovative and different concepts that will leap off the shelves and into consumer’s baskets!
Binocular: This great pair of working binoculars in various colourways includes a Chupa Chups lollipop to enjoy. An ideal gift for keeping children amused whilst travelling and on their holidays.
Ballooncar: Blow up the balloon to send the race car on its way. Great fun for kids and includes two lollipops to enjoy.
Destination tin: This ideal souvenir gift tin, with various travel related images, contains 16 different flavoured lollipops. Perfect as a memento or gift.
‘The Americas is a very important region for PVM and we have been working hard to set up an efficient distribution structure over the last two years ,’ says Eric Vermetten, PVM Area Manager Europe & Americas. ‘In 2012 it should pay off with good distribution in North America, Central America, South America and the Caribbean thanks to our four skilled distribution partners in the region or via direct deliveries. Combined with some fantastic new products, which we will be introducing to retailers at the Orlando show, this year should see our business in the Americas really take off.’
PVM is currently supplying airport stores and border stores, but in 2012 it will also look beyond these channels to other areas of opportunity, such as cruise-lines.
For further information contact: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org
February 2012
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