Richmond, London, February 2012: William Grant & Sons was present in full strength at the Viking line Whisky Fair, this month, with all four of the award winning company’s whisky Global Brand Ambassadors onboard the Viking Line Cinderella for the annual whisky event which took place 16th – 19th February 2012.
Representing the family owned distillers premium whisky brands were Sam Simmons for The Balvenie, Ian Millar for Glenfiddich, John Quinn for Tullamore Dew and Ludo Ducroq for Grant’s. Over the three voyages across four days, each Global Brand Ambassador hosted nosing and tastings and brought to life the heritage and stories behind each brand for their audience of whisky enthusiasts.
Global Trade Marketing Manager, Ian Taylor commented: “Tasting and training opportunities like this are great for introducing the brands to new consumers as well as providing the chance to talk to people in more depth about our whisky. We can not only spend time nosing and tasting but also really talk to the guests, answer their questions and raise people’s understanding and product knowledge . It is rare that we have the opportunity to have all four brand ambassadors at the same venue. The annual Viking Line Whisky Fair makes this possible and allows us to showcase to great advantage our portfolio of fantastic whisky.”
A highlight on board was the ‘Cooper masterclass’ where Grant’s ambassador Ludo Ducroq, was accompanied by Peter Copeland, an artisan cooper who displayed the art of barrel making. William Grant &Sons is one of the few distillers left in Scotland who retain their own cooperage across its distilleries in Girvan and Dufftown.
The Nordic region has a high priority and focus for William Grant & Sons following the opening of a Nordic Marketing Office in Stockholm in autumn 2011. Together with the local distributor Hans Just A/S William Grants &Sons aim is to coordinate domestic and travel retail activities and Viking Line is an important strategic partner.
Ends
Press enquiries: Rowena Holland, Essential Communications
Notes to Editor
About William Grant & Sons and Glenfiddich - William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.
- William Grant & Sons has been named 2011’s ‘Distiller of the Year’ and ‘International Spirits Producer of the Year’ at the prestigious International Wine and Spirit Competition (IWSC) Awards. The company has been awarded this highly sought-after title since 1999, having received distiller accolades from ISC and IWSC an unprecedented nine times in the last 12 years.
- Click on www.williamgrant.com and www.glenfiddich.com for more information on the Company and its brands
About Viking Line
- Viking Line Cinderella is the flagship of Viking Line the leading Nordic cruiseline operator, dedicated to bringing both entertainment and luxury to their passengers.
- Cruises on board Cinderella are famous across the region in particular for the annual Whisky Fairs of which Glenfiddich has always been proud to be a part.
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