A gorgeous range of Aeon Shamballa bracelets has been launched by manufacturer and distributor of fashion jewellery, JCI Jewellery. Exclusive to travel retail, the Shamballa Bracelets come in a variety of styles and are extremely competitively priced at between £16 and £20.
Shamballa bracelets, inspired by the ancient traditions of Buddhism and Tibetan meditation and yoga, have become one of the most popular and in-trend jewellery styles, retailing on domestic markets at prices of up to £140 or more. The Aeon bracelets are available in a variety of white or black crystal cubic zirconia and pearl (effect?) balls, either blocked or alternating, with adjustable pull fastenings.
‘We’ve introduced a much more affordable fashion version of the Shamballa, which is every bit as attractive and wearable as far higher priced versions on the High Street,’ says JCI Jewellery managing director Chris Campbell. ‘Even at £20 or less the bracelets offer excellent quality and are guaranteed for 12 months against defects in workmanship,’
JCI Jewellery consultant Jeannie Archer, JA Associates, says the response from airlines has been amazing, with the white crystal and grey pearl alternating design particularly popular. ‘We believe this range has huge potential inflight, attractive to passengers of all ages, and perfect as an impulse buy for self-purchase or as a gift.’
With gifting in mind, the bracelets are available either in a white window box with the aeon logo, or an attractive, soft organza pouch – designed to save bar space.
Notes to editors: Based in Co Tyrone, N Ireland, JCI Jewellery has established a sound business for the Aeon brand of sterling silver, silver-dipped and gold-dipped jewellery with listings on airlines including British Airways, Aer Lingus, Thomas Cook, Monarch, Easy Jet UK, Jet 2, Flybe, Aeroflot, and Tourvest for Virgin Atlantic, South African Airways and Kenya Airways, Condor, Air Berlin, Tui Germany,
February 2012
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