Godiva Chocolatier, a Belgian leader in premium confectionery, understands that innovation is a key driver of growth. To this end, the company is launching a number of new and revamped lines at the Duty Free Show of the Americas (booth 823), showcasing a completely revamped Souvenir Collection, as well as introducing a number of travel retail exclusive offers.
Godiva has partnered with young graphic designers from the renowned Belgian Design School “La Cambre” to create the exclusive Souvenir Collection,
based on a shared passion for cultural heritage and true ‘savoir faire’.
The first wave of the revamp includes the destinations Hong Kong, London,
Paris, New York, Amsterdam, Taiwan, Italy, Brussels and Japan. Two new locations are also added to the collection: USA and Canada.
The launch will be supported by both instore events and exciting presentations to create theatre and engage the traveller. Additionally, to enable customers to find out more about the collection, Godiva is placing a QR code (URL: godivasouvenirs.com) on the sleeve of each gift box. When scanning this code, travellers will be redirected to an exclusive mini website giving more information on the collection and the young designers involved using movies and images. The idea is to capture the magic of the creation process, inspiring travellers with key messages of passion, heritage and innovation.
Coeur Iconique - Godiva adds a new ‘must have’ gift to its bestselling Gold Collection: the Coeur Iconique Selection is a super-premium, contemporary interpretation of the original Coeur Selection. With a box design inspired by Art Nouveau and an interpretation of lace – so typical of Belgian heritage - the six piece gift box really captures the essence of the brand. The Coeur Iconique also comes in a set of three which is exclusive to Travel Retail.
Les Tentations du Chef – Another Travel Retail exclusive, Godiva introduces an exclusive high premium limited edition of 18 pieces with six unique recipes
from the creative mind of Godiva's Executive Chef, Thierry Muret. The collection includes sophisticated crafted chocolates, true reflections of the original Godiva recipes combined with Thierry Muret's innovative taste, finest ingredients selection and passion. The ultimate gift, Les Tentations du Chef is perfect for enjoying at special gatherings and events.
Godiva’s travel retail business in the Americas has been growing significantly over the past few years. In order to support this continued growth, the company is expanding its team with new roles including a dedicated Area Manager for South America who will focus particularly on emerging markets including Brazil and Uruguay. Godiva is also appointing a Travel Retail Coordinator to support the execution of all promotional activities in the region.
During 2012, Godiva will continue to roll out its new travel retail store concept worldwide including special fixtures for boutiques, shop-in-shops and general merchandise stores. The new design direction is a modern interpretation of the brand, marrying European luxury with the rich Belgian heritage of Godiva creating a fresh, elegant and warm look and feel. Materials are luxurious and rich with details inspired by the Art Nouveau style, strongly aligned with Brussels, married with modern white shelves to perfectly mix old and new.
Press Enquiries: Rowena Holland, Essential Communications. Tel: 44 (0) 208 405 8109. Fax: 44 (0) 208 405 0330. Email: row@essentialcommunications.org
Trade Enquiries: Diane Buchanan, International Travel Retail Regional Manager Americas & Caribbean, Tel: (1) 302 239 0802. Fax: (1) 302 239 1918. Email: diane.buchanan@godiva.com.
February 2012
Starting in Belgium in 1926, Godiva has developed a world-wide reputation for excellence with a presence in over 70 countries offering a wide range of chocolate creations. Inspired by the values of Lady Godiva, her passion, generosity, boldness and pioneering spirit, Godiva Chocolatier creates the ultimate chocolate experience and makes the right statement, whatever the occasion. Perfectly combining its craftsmanship and heritage, Godiva's chocolate has become synonymous with luxury and innovation in Belgium tradition, bringing the best of Belgium to the world.
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