William Grant & Sons Global Travel Retail Team and Nordic cruiseline operator, Viking Line are delighted to announce the unveiling of the first ever ‘Glenfiddich Lounge’, a bar dedicated to the enjoyment of the world’s most awarded single malt Scotch whisky, onboard the Viking Line flagship, Cinderella.
Glenfiddich Global Brand Ambassador, Ian Millar, officially opened the ‘Glenfiddich Lounge’ on Thursday 16th February 2012, when he hosted an exclusive evening of Glenfiddich Single Malt Scotch Whisky tasting to a select group of specially invited guests.
The Glenfiddich Lounge will be staffed by a team of whisky experts. The highly knowledgeable team will host nosing and tasting sessions for passengers and provide information about Glenfiddich and malt whisky in general.
William Grant and Sons Global Travel Retail Regional Manager, Europe, Erik Thomsen said: “We are thrilled that we have been able to open this pioneering ‘Glenfiddich Lounge’ onboard Viking Line Cinderella. It has been really exciting to be a part of a team dedicated to creating such an innovative and engaging way for our consumer to experience, enjoy and learn about Glenfiddich. I must thank the teams at Viking Line and our distributor, Hans Just, for their outstanding work.’’
The opening of the ‘Glenfiddich Lounge’ onboard Viking Line Cinderella is an important first step in William Grant and Sons’ Nordic strategy across both domestic and Travel Retail market places and illustrates the importance of the Nordic region and Viking Line in the continued success of the Glenfiddich brand. Last year, the company set up a dedicated marketing office in Stockholm to coordinate this strategy and appointed Hans Just A/S to be the exclusive Nordic distributor for all William Grant and Sons brands.
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Press enquiries: Rowena Holland, Essential Communications
Notes to Editor
About William Grant & Sons and Glenfiddich - William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey.
- William Grant & Sons has been named 2011’s ‘Distiller of the Year’ and ‘International Spirits Producer of the Year’ at the prestigious International Wine and Spirit Competition (IWSC) Awards. The company has been awarded this highly sought-after title since 1999, having received distiller accolades from ISC and IWSC an unprecedented nine times in the last 12 years.
- Recent Awards:
- Gold Best in Class, International Wine & Spirits Competition 2011: Glenfiddich 15 Year Old, Glenfiddich Rich Oak & Glenfiddich 40 Year Old
- Gold, International Wine & Spirits Competition 2011: Glenfiddich 12 Year Old, Glenfiddich 18 Year Old, Glenfiddich 21 Year Old & Glenfiddich 30 Year Old
- Silver Best in Class, International Wine & Spirits Competition 2011: Glenfiddich Snow Phoenix
- Silver, International Wine & Spirits Competition 2011: Glenfiddich Age of Discovery
- Gold, Scotch Whisky Masters awards 2011, Speyside up to 18: Glenfiddich Rich Oak & Glenfiddich 15 Year Old
- Silver, Scotch Whisky Masters awards 2011, Speyside up to 25: Glenfiddich 21 Year Old & Glenfiddich Age of Discovery
- Master’s, Scotch Whisky Masters awards 2011, Speyside over 25: Glenfiddich 30 Year Old & Glenfiddich 40 Year Old
- Master’s, Scotch Whisky Masters awards 2011, Speyside special editions: Glenfiddich Snow Phoenix
- Click on www.williamgrant.com and www.glenfiddich.com for more information on the Company and its brands
About Viking Line
- Viking Line Cinderella is the flagship of Viking Line the leading Nordic cruiseline operator, dedicated to bringing both entertainment and luxury to their passengers.
- Cruises on board Cinderella are famous across the region in particular for the annual Whisky Fairs of which Glenfiddich has always been proud to be a part.
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